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1) When answering the questions, make sure to support your arguments with case data AND draw on concepts / frameworks from the course. Descriptive answers with no analysis will attract low marks.
2) There is no word limit for any of the answers, but generally about 100-150 words per question should be sufficient.
3) Do NOT draw on the information from outside the case (e.g., what happened next, etc.) You are encouraged, however, to draw on academic articles / frameworks. Please reference these works appropriately.
4) Students answers showing a high degree of similarity as shown by SafeAssign will receive a fail grade.
Q1 What unique value does blockchain technology and cloud computing bring to Alibaba’s remittance offering? (5 marks)
Q2 Map out Alibaba’s IT infrastructure (as presented in the case) You can use a diagram, a drawing or a sketch (5 marks).
Q3 Explain what is meant by “network effects” and “ecosystem”. Explain how Alibaba uses network economics and creates an ecosystem to its advantage (5 marks)
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