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Individual Assignment: Assessment Briefing
Worldwide Vegan Dairies is a fictional company, however this challenge is typical of the kind that an established business might face when looking to expand into new markets.
You are being asked as an external consultant, appointed by the board of Worldwide Vegan Dairies, to present your recommendations regarding their strategic digital marketing plan for launching their products into Australia, as described below.
The Board of Worldwide Vegan Dairies are very keen to expand into the Australian market. If we decide to pursue this opportunity, we hope to sell our range of vegan cheese products both in our own e-commerce store, and through retail partners.
We haven’t promoted our products in this area of the world before, so we would appreciate your insights and guidance.
I convinced the Board that we should spend some budget on research, and I am delighted to have been able to secure some of your time on this.
I have prepared a list of questions that I would like you to address in your report and look forward to hearing back from you soon.
Also, please provide three practical benefits of having well researched Personas, and explain how these would assist our business launch there.
Please list four KPIs that would help to evaluate your previous recommendations, describe how you would report on them using Google Analytics, and the insights that each one could provide.
Notes for Students:
Please remember to fully explain and justify all recommendations that you make. Include details and examples, and evidence of research undertaken, with illustrations such as screenshots or data as you see fit. Provide definitions for any technical terms that someone unfamiliar with digital marketing might not immediately understand.
FORMAT OF YOUR REPORT
All students must adopt a report format as described below, and in the following order:
Plan your work to ensure that you are covering each section of your report adequately.
Consider introducing charts, images etc. if you believe that they would benefit your client’s understanding of your report.
USE SITES LIKE SEMRUSH TO GAIN ANALYSIS DETAILS
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