Welcome to the Research Methods for Business in the Master of Business
Administration Program. This course develops student understanding of addressing key
concepts of research methods, principles design, techniques, identifying data types, data
analysis, questions, and presenting results in real-time.
This assessment consists of questions that assess your knowledge and skills on research
methods that you have acquired during complete course. This assessment is in a
business research report that you will be submitting through LMS.
2. Course Learning Outcomes:
In this assessment, you should be able to:
CLO3: Critically apply advanced skills required in research, analysis, evaluation of
complex ideas, information, concepts and/or activities related to business research.
(PLO5, KN1, SK4, AR3, RC1).
CLO4: Synthesize advanced problem-solving skills to analyse highly complex issues with
incomplete data and develop innovative solutions and proposals relevant to business
research methods (PLO3, PLO5, KN2, SK3, AR2, RC2, SD3).
3. Program Learning Outcomes:
The Course Learning Outcomes (CLOs) indicated above are mapped to your overall
(MBA) Program Learning Outcomes (PLOs). This assessment tests your achievement in
the program with reference to the following PLOs:
PLO3: Experiment with multiple theories and functional perspectives for the
interpretation of comprehensive challenges to the business environment.
PLO5: Combine relevant theoretical advances with functional business skills to construct
timely and informed decisions.
4. QFEmirates Level 9:
Please see Annex C for the detailed description.
1. Knowledge: KN1, KN2,
2. Skill: SK3, SK4
3. Areas of Competency: AR2, AR3, RC1, RC2, SD3
5. Core Life Skills
The assessment will test the acquisition by the student of Core Life Skill (CLS) indicated
by the CAA within the teaching framework of the overall course. CLS acquired on this
course are the following:
Information Collecting, analysing, organising and applying
information in a given context
Communication Communicating information, concepts and ideas
Mathematical/Problem Solving Solving problems including using mathematical
ideas and techniques
Students should develop a detailed research report on an issue of the student’s
choice which should be relevant to the UAE context of business environment.
Complete the tasks fully but concisely and as directly as possible. Follow all specific
instructions for individual questions.
Answer all tasks in your own words. Do not copy any text from the notes, readings
or other sources. The assignment must be your own work only.
The word count for the submitted for report is approximately 2000 words.
Choose a product/service in relevance to the organization of your choice.
6.1 Assessment Tasks:
Students are required to conduct an in-depth analysis of the chosen organisations’
product/service to find an issue/problem of strategic relevance to address the following:
1. Identify relevant literature review related to the problem and compare data
methodology, quantitative/qualitative/mix methods to justify your selection.
(CLO3, 10 Points)
2. Interpret, discuss and visualize results using research tools learned during the
(CLO4, 15 Points)
3. Create suitable business research method that the organization can implement to
identify and solve problems related to your products and services
(CLO4, 15 Points)
Requirement 1 Requirement 2 Requirement 3
Descriptor Weight 1 2 3
RR-D1 Introduction, Purpose 15% 2 1 3 6
RR-D2 Literature Review 20% 8 8
RR-D3 Analysis 30% 1 2 1 2
RR-D4 Conclusions and Recommendations 25% 1 0 1 0
RR-D5 Logic, Organization, and Writing 10% 2 2 4
Assessment Marks 100% 1 0 1 5 1 5 4 0
Submission Date: 7
th April 2021, LMS Turnitin Submission
Your Terms of Reference:
Kindly follow the below terms of reference for your report.
Cover Page: showing ADSM logo, program details (Program title, course code,
course title, and intake), assessment type, assessment title (different from the
research question), student name, student id and submission date. Page number
must start at the first page of your report (and not your cover page or contents).
Please use cover page that you can access from your ADSM account made now
available under course on LMS and attached in this file.
Title: The title should indicate clearly the focus of the report. It should be brief
and, if possible, generate interest in the importance of the report’s content.
Executive Summary: This is a brief summary of the report, no longer than half
page, which is designed to help the reader decide whether they wish to read the
full report. Although it is the first thing to be read, it should be written last and
the purpose of the report, how the topic was investigated, an overview of
the findings, the key recommendations.
Table of Contents: This shows how the report is structured and indicates the
page numbers of the main elements. You should also include a list of charts and
diagrams (where appropriate) and any appendices.
Introduction: The purpose of the introduction is to set the scene and show how
the chosen topic seeks to address an issue of strategic relevance to your
organization. A brief explanation of the product/service in organizational context
can highlight the key issue/problem that are influencing the business and
demonstrate a rationale for the report. The introduction should also outline the
aims and objectives of the study. The aim clarifies what the report is trying to
achieve while the objectives are more specific and show how the issue will be
addressed. The introduction can also outline the scope of the report including
any boundaries or constraints that may apply or affect the progress of the study.
Literature Review: The purpose of the literature review is to put the issue under
investigation into perspective and demonstrate your knowledge of the key works
and latest trends and technologies on the topic.
Data Methodology: This section must explain what you did to gather the
information that you are presenting. You should explain the approach used (such
as questionnaires, interviews, and so on), why you took this approach. How this
approach is relevance to the topic and what was the process undertaken.
Findings, analysis, and discussion: Your results should be presented as clearly as
possible so that they are easily understood and accessible to the reader. Graphs,
charts and diagrams can be used to identify the key findings. In this section you
should also analyze and interpret the results by drawing on the research you
have collected and explaining its significance. You should also suggest
explanations for your findings and any outline any issues that may have
influenced the results. You can provide the rationale for outcome of the research
and discuss it in relevance to the latest trends and technologies in relevance to
Recommendations: The recommendations should be actionable and feasible in
the organizational context. You should show what needs to be done and why. It is
advisable that you priorities the recommendations that are likely to achieve the
Conclusion: This section draws together the main issues identified in the report
and should refer back to the aims and objectives – has the report achieved what
it set out to do? This section should not include any new material.
References: At the end of your report you should list of all the publications and
other material that you have quoted or made reference to in the report. This
enables the reader to follow up on issues of particular interest but is also
essential to avoid plagiarism. (e.g. APA style). Your must include screenshot of
minimum (5) relevant journal articles from ProQuest in the appendix.
Appendices: These should include additional material that is related to the study
but not essential to read. If used, they should be indicated in the main report and
should be clearly numbered.
Note: A business report template will be provided for further guidance.