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Analyzing a contemporary marketing strategy issue

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Analyzing a contemporary marketing strategy issue

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Your project will be a 10 pages essay analyzing a contemporary marketing strategy issue, based on a review of minimum five recent articles from Harvard Business Review, MIT Sloan Management Review, McKinsey Quarterly, or similar publications. The final project will be individual and will analyze either a new technology or a new major social trend and its marketing implications. The project will incorporate insights from:

– multiple articles from reputable publications such as Harvard Business Review, McKinsey Quarterly, MIT Sloan Management Review, California Management Review, or business Horizons.

– popular business magazines, such as Bloomberg Business Week, Fortune, Barron, WSJ.

– industry reports

The project will include:

  1. A short presentation of the new technology (or the new social trend) (what it is, how it works)
  2. Stakeholder analysis – who is likely to win or lose if the new technology or social trend becomes established. Opportunities and threats that it creates.
  1. Examples of major players and their marketing strategies in response to the new technology or social trend.
  2. Conclusion  
  1. Recommendation: specific in one industry
  1. Bibliography (APA)

 

 

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