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Case Study of an Innovative Company
Maximum length of written report: 2200 words (including cover page, reference page, and optional exhibits).
Identify a local or regional startup or new venture. Each group will post on the Discussion Board before end of January 2021, the names of members and which organization they are proposing to analyze so that we may avoid different groups analyzing the same organization. The organization is “Mohammed bin Rashid Space Centre” or any innovative organization you can advice.
Sources of Information for case study
For the selected organization, you will access secondary sources such as the company web site, company reports, newspaper articles and journal articles which you should supplement with primary data collected through one or more personal communications (e.g., in person interview(s), phone conversations, or email) with a representative of the organization familiar with the topics being analyzed (i.e., the organization, its markets, and its innovation policies and strategies). Include the full contact information for any representatives at the end of the report in the exhibits section and brief summary of what was discussed.
Based on the information collected, you will write a case study illustrating the strategies and policies the organization has put in place to develop, support, manage and commercialize its innovations. In your report, you will link your observations with the theoretical concepts you learnt in the course(use the book which cover page attached and slides attached):
You do not imperatively need to cover all bullet points above, but as many as are applicable to your selected organization. It is important that you include practical real life examples, as well as reference all your sources using the Harvard system of referencing.
Structure of Written Report
As a general guide, your report should be structured into three broad sections as follows with a maximum total word length of 2200 words (remember to use headings and subheadings within the sections to make your report more readable).
Name; web site; type of company; location(s); size in terms of employee numbers and turnover; types of products/services; management structure; market share; the market(s) it operates within and the major competitors. Does Innovation explicitly figure in the Vision/Mission/Objectives of the company/organization Does the company have a manager specifically designated for Innovation?
Identify at least one of the company’s innovative products or services (if useful provide diagrams/pictures in appendix).
Explain what makes this company innovative.
In your answer, link your observations in the company to the relevant theories you have learned about in this course (see bullet points in points 1-10 above) to illustrate how innovation is generated in the company/organization.
Discuss how the company develops, supports, manages and commercializes its innovations.
Discuss what you liked about the way the company is developing, supporting, managing, and implementing the innovations.
What suggestions can you make so that the company becomes even more innovative?
Link your recommendations to your analysis and concepts you learned in the course.
Also, briefly discuss the “lessons learned” that can be applied to other organizations (if we go to all the trouble to analyze these organizations, we want to be able to share with our colleagues in class what mistakes to avoid and what points they may be able to adapt to their own organizations in the future).
We are looking for original and innovative work. To earn more credits, focus on presenting insights and original thoughts linking theoretical concepts to what you observe at the institution. Copying and reproducing existing reports or plagiarizing other information will not earn credit, so please make sure to cite all sources and use references and express your own ideas and words.
General Guidelines for Written Assignment & Presentation
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