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Procter & Gamble
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Subject: |
International Business Environments |
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Assignment Title: |
The Competitive Advantage of Nations: Porter’s Diamond Model – Procter & Gamble |
Assignment Brief
In his book ‘The Competitive Advantages of Nations’, Porter (1990) developed a diamond model to examine the reasons for the success of an industry in a specific region (country) in comparison to other regions (countries).
The model can be used to explain why some companies that emerge from certain countries or regions are globally competitive.
The model is made up of several factors that together, make up the national environment in which companies are established and learn to compete globally. These factors can support organisations’ search for competitiveness.
In this model, the regional (country) advantages can be assessed by four factors including:
The roles of the Government and Chance
Governments can help or hinder a country or region by providing a supportive business environment.
The role chance plays in re-shaping industries is significantly evident as the global economy responds to the ongoing pandemic.
You are required Using Porter’s Diamond Model, critically discuss how the model can be used to explain organisation’s global success ( Procter & Gamble).
Assignment Structure
Essay Style including the following headings:
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Criteria |
Comment |
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Theory |
Marks will be awarded for illustrating a high level of critique and appropriate selection of concepts, models, etc. Your work should be more than a simple presentation of the facts. Marks are awarded for author’s interpretation, critique and judgements. |
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Application |
Marks will be awarded for use and application of models and associated concepts with evidence to support authors discussion |
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Structure |
Marks will be awarded for critical writing skills, logical sequence of material and referencing |
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Engagement |
Marks will be awarded where engagement of peer reviewed literature and other sources |
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Conformance |
Marks will be awarded for comprehensively addressing the questions posed in the case study |
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