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Weighting: 50% of the module mark Submission Deadline: 22nd March 2021 at 1 pm Feedback: 7th April 2021 Word limit: 2,000 words Submission details: Name report with company name and market, for example, ‘sneakers are us”, London. Submission is via a Turnitin link on Blackboard. Do NOT include your name or student number within the file name or anywhere within your submission of your coursework assignment. The submission will be subject to anonymous marking
The coursework total mark comprises the marks for each of the five questions listed below, completion of the asynchronous activities by the weekly deadline (Wednesdays) and the ranking of your company across all city markets. The ranking of your company is determined at the end of the simulation game.
|Q1. Overview of sneaker market using Statista and 2-3 articles||500||30%|
|Q2. Describe the thinking behind the Business Plan that you set out at the start of the simulation game.||500||20%|
|Q3. Demonstrate that you can apply concepts learned in the game||600||15%|
|Q4. The broader business environment||200||5%|
|Q5. Team working skills||200||10%|
|Completion of Asynchronous activities||n/a||10%|
|Ranking across all city markets||n/a||10%|
Compare the UK sneaker market in 2019 and 2020 in terms of revenues, sales, price, market shares of brands and any other indicators that you consider relevant. Based on your analysis, on the articles/video below and other relevant sources, comment on the changes to the supply and demand of sneakers in the UK brought about by the Covid-19 pandemic. Please include your own charts using Excel as far as possible. Vogue Business Bloomberg Technology – video link
Describe the thinking behind the Business Plan, as set out at the start of the simulation game. Include your generic strategy, the targets set, and your chosen market segments. Explain your team’s decisions during the game; include at least one decision per category – management, purchasing, marketing, staff and financial.
Analyse the decisions of your group using the concepts below. You need to apply the concepts to the game – this may involve creating a table using information from the game or calculating a value using data from the game. You also need to interpret the results and use them to discuss game related decisions.
What did you feel were the most uncertain elements you faced in the external decision ‘environment’ and how did you overcome these? In your answer, include the broader business/economic environment, and the actions of rival companies.
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