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Weekly Assignment 6
Read this article from SPIN magazine.
In the discussion forum for this week, post a 500-word text that addresses the following:
1) Apply Marx’s concept of alienation to the video for “Wings”. Find an example in the video
and/or in Macklemore’s response (as quoted in SPIN magazine) for each of Marx’s 4
aspects of alienation.
2) Identify one ideology other than capitalism at work in the song/video—either explicitly or
3) Discuss how a brand name has influenced your sense of identity.
Competency: Understand the roles of materialism, advertising, economics and popular culture in our
capacity to make decisions as individuals, groups and societies
Tasks or elements required Points
Learner provides an example for each of Marx’s 4 aspects of alienation.
Learner identifies one ideology other than capitalism in the music video.
Learner appropriately discusses how a brand name has influenced their sense of
Assignment submission (IPEL, art. 5.8)
All assignments used as summative evaluations must be submitted in class at the time determined
by the tutor. All late submissions result in a grade of zero (0) for that assignment. For online
learning, all assignments used as evaluations (homework, projects, etc.) must be submitted to the
tutor via Omnivox. On this platform, learners can find a document that provides the specifics with
regards to the submission of work.
Plagiarism and cheating (IPEL, art. 5.16)
Plagiarism, attempts at plagiarism or fraud, or collaboration in plagiarism or fraud are prohibited
and considered serious offences. Thus, any instances of plagiarism or fraud will lead to a grade
of ’0’ for the assignment in question. In addition, a note will be made in the learner’s file, and the
learner will receive a written notice from his or her Program Directorate to that effect. In the case
of recidivism, in the same course or in another course, the learner will be given a grade of ’0’ for
the course in question. (IPEL, art. 5.16.3).
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