How to estimate the effectiveness of corporate strategy execution in German MNC

Research Proposal Structure
1.1 Introduction
2.1 Problem Statement
I would like to analyze the strategy execution in German multinational companies (MNCs), looking at, i.e., the Top 10 German multi-national companies.
I would like to explore how the MNC setup brings additional complexity.
3.1 Objectives
The objective of the study is to establish how executives and the board of directors in an organization could measure and improve on the execution of strategy to realize value for shareholders in a German HQ MNC (multinational corporation).
4.1 Preliminary Literature Review
Strategy and strategic management
Models and framework for effective strategy execution strategy execution
Processes of strategic management
German MNC
5.1 Methodology

Sample study the Fortune 500 top-tier firms in Germany or the top 10 largest German corporations. I am not sure if a case study or empirical research would be more effective. Or benchmarking methods, gap analysis, sets of key indicators of effectiveness?


A couple of ideas:
Hambrick, D. & Cannella, A. 1989. Strategy implementation as substance and selling. The Academy of Management Executives. 3(4), pp. 278 – 185.

Hrebiniak, L. G. 2005. Making strategy work – Leading effective execution and change. Pearson Education, New Jersey, USA. Hrebiniak, L. 2008. Making strategy work: Overcoming the obstacles to effective execution. Ivey Business Journal. Pp. 1 – 7. Wharton School Publishing.

Hrebinaik, L & Joyce, W. 1984. Implementing Strategy. Macmillan, New York, NY. Johnson, L. K. 2004. Execute your strategy – without killing it. Harvard Management Update. 9(12), pp. 3 – 6.

Kaplan, R. S. 2005. How the balanced scorecard complements the McKinsey 7‐S model. Strategy and Leadership. 33(3), pp. 41 – 46. Emerald Group Publishing Limited.

Kazmi, A. 2008. A proposed framework for strategy implementation in the Indian context. Management Decision. 6(10), pp. 1564 – 1581. Emerald Group Publishing Limited. Lukac, E. G. 2012. Linking strategy to value. Journal of Business Strategy. 33(4), pp. 49 – 57. Emerald Group Publishing Limited. MacLennan, A. 2011. Strategy Execution – Translating strategy into action in complex organizations. Routledge, Oxon

Porter, Michael Eugene (Hg.) (1986). Competition in global industries. Boston, Mass.: Harvard Business School Press (Harvard Business School, Research Colloquium).

Ietto-Gillies, Grazia (2012). Transnational corporations and international production: Concepts, theories, and effects (Second Edition). Edward Elgar Pub