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Health Care Discussion Essay on A/B Testing (also know as split testing)

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Health Care Discussion Essay on A/B Testing (also know as split testing)
Discussion: A/B Testing
A/B testing – also know as split testing – is a way to test two ideas head-to-head to see what yields the best result. It’s a way to put some analytical rigor behind testing hypotheses to determine which ad is the “winner” for your business.
In a nutshell, split testing allows you to show two identical audiences different versions of something at the same time. Imagine that you’re running a print ad and you don’t know whether it would be better to show an image of your product by itself or an image of someone using the product. You can use a split test to determine which version of the ad could driver better results.
Question/ answer 
• A/B testing has been used by marketers for decades to evaluate two different versions of finished ads and/or web pages. Some experts now believe that A/B testing would be more effective if employed earlier in the campaign development process. Explain what they mean by this, and argue for or against this position. 

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