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Essay Assignment on Why should a business conduct a breakeven analysis?

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Essay Assignment on Why should a business conduct a breakeven analysis?

Assignment 1

Read all these instructions carefully before answering the questions.

Prepare a cover sheet that is a separate page from your answers.


Present your answers to the questions in order. Each question must be answered as a

separate essay on a separate page(s). Clearly indicate which question you are answering

by referring to the question number. However, don’t reproduce the question itself.


Use double-spaced. The recommend font is Times New Roman, size 12.

Your answers should be written in the third person.


Carefully check your answers for spelling, grammar, and English usage.

Make sure to include page numbers. The preferred

location for page numbers is at the bottom center of each page.

The names of any persons or businesses in

the scenario questions are fictitious.  

Questions 1, 2, and 3 are related, but Questions 4 and 5 are standalone questions.


  1. Imagine that you are a consultant. Recently, you have been retained by “Okinawa Air,”

which is a new airline that is being set up in Naha. You have been informed that Okinawa

Air plans to first fly from Naha to just two destinations in Japan namely, Fukuoka and


Eventually, however, the airline hopes to add more routes within Japan and possibly

some international routes to other parts of Asia. Akita, Misawa, and Sendai are being

viewed as possible domestic destinations. Those three locations all experience rather cold

winters when compared to Okinawa. 

In addition, the South Korean resort island of Jeju has been discussed as a possible

international route. Clark in the Philippines is another option. Both Jeju and Clark would

be close to Okinawa. Assume that there are no regularly scheduled commercial flights

between Naha and either Jeju or Manila.

The founder of Okinawa Air has asked you to design an organizational chart for the

airline. What sort of chart would you propose? Why?


  1. Now assume that Okinawa Air wants you to create both a mission statement and a set

of core values for the airline. Propose a mission statement as well as a set of core values. 


  1. The founder of Okinawa Air has been impressed with your work thus far. So, you are

being asked to come up with a marketing strategy for Okinawa Air.  Accordingly, design

a basic marketing strategy for the new airline.


  1. Even the most successful businesses don’t always get product development right. Our

textbook mentions several famous product flops.

Research product flops. Describe in detail one that was not listed in our textbook.


  1. Why should a business conduct a breakeven analysis? Explain in detail.



ss into which they were born?

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