Assignment: Be prepared to analyze, respond to and discuss in class the following:
- Is Harmonie a global brand? Why? Why not?
- Discuss the findings of Projects Unify and Aqua as they pertain to building a global brand for Harmonie.
- Elicit ideas on key steps/activities for establishing the Harmonie brand, especially for the advertising’s role.
- Explore the factors Comeau should consider in deciding how much to standardize or customize brand identity and communications.
Welcome to MBAA
Assignment: Be prepared to analyze, respond to and discuss in class the following:
- Is Harmonie a global brand? Why? Why not?
- Discuss the findings of Projects Unify and Aqua as they pertain to building a global brand for Harmonie.
- Elicit ideas on key steps/activities for establishing the Harmonie brand, especially for the advertising’s role.
- Explore the factors Comeau should consider in deciding how much to standardize or customize brand identity and communications.
Welcome to MBAA