Discuss the findings of Projects Unify and Aqua as they pertain to building a global brand for Harmonie

Assignment:  Be prepared to analyze, respond to and discuss in class the following:

  1. Is Harmonie a global brand? Why? Why not?
  2. Discuss the findings of Projects Unify and Aqua as they pertain to building a global brand for Harmonie.
  3. Elicit ideas on key steps/activities for establishing the Harmonie brand, especially for the advertising’s role.
  4. Explore the factors Comeau should consider in deciding how much to standardize or customize brand identity and communications.

Welcome to MBAA

Assignment:  Be prepared to analyze, respond to and discuss in class the following:

  1. Is Harmonie a global brand? Why? Why not?
  2. Discuss the findings of Projects Unify and Aqua as they pertain to building a global brand for Harmonie.
  3. Elicit ideas on key steps/activities for establishing the Harmonie brand, especially for the advertising’s role.
  4. Explore the factors Comeau should consider in deciding how much to standardize or customize brand identity and communications.

Welcome to MBAA