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Compare three options for products or services that your company or client might purchase

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Compare three options for products or services that your company or client might purchase
You work for an insurance company that frequently conducts online meetings with company employees at.
There are another option of prompt that you can choose, 1.You work for a system of rural health care clinics in California, which is dissatisfied with the smart phones that it provides for its medical staff. Provide guidance on choosing a new smart phone.Here are two starting points for your research

Assignment: Write a 1,400-word feasibility study that

  • Compares three options for products or services that your company or client might purchase.
  • Explains in detail how you researched and assessed the options.
  • Makes a fully justified recommendation of which option to pursue.


  • To write to an internal business audience. 
  • To help your company or client plan its business direction by choosing among multiple options.

Audience: Your primary audience is your supervisor at your company or your client, who wants to know that you’ve fully researched three options and have a clear rationale as to why one is better than the others. A secondary audience includes individuals who will be consulted about the choice and/or affected by it.  Make sure information is presented in a way that non-experts or people outside the field could understand. This means identifying and explaining technical or specialized terms. Context: A feasibility study is a kind of formal report that helps an organization to make decisions, by presenting detailed analysis and evaluations of different options that it might choose. Such a study might address the purchase of new equipment or service, the location of a new store, a change in a manufacturing process, etc.  For example, if a company is considering the purchase of a new computer system, a feasibility study might evaluate three different systems to determine which system best meets the needs of the company.  A business hoping to open a new location might evaluate multiple sites. A feasibility study proceeds by establishing specific criteria, applying these criteria to the different options in an evaluative analysis, drawing conclusions about each option, and making recommendations based on this analysis. Your personal opinions or preferences should not influence the criteria or recommendation of a feasibility study, nor should appeals to vague concepts such as popularity, desirability, or style.  A successful feasibility study will give the decision makers in the organization all of the information they need to make a good choice. While the Internal Memo allowed you to invent some contextual information, this assignment should focus on options you can actually research/test and compare. To succeed on this assignment, you need to thoughtfully analyze the particular context for your study, and research the options in trade, industry and product websites and publications. Though you rely on your own analysis when you apply your criteria, you will need to cite your sources effectively, though sparingly, in the text to back up your conclusions. Ask for help when you need it. Prompt: You work for an insurance company that frequently conducts online meetings with company employees at other locations across the nation, and with a changing group of clients at remote locations. The company is dissatisfied with the video conferencing platform it has been using. Provide guidance on choosing a new one. Feasibility Study Format: Include the following sections, and be sure to use page numbers:

  1. Title Page
  2. Table of Contents
  3. Body of Report with a strong system of headers using some, but not excessive, contrastive typeface (bold, italics, underscore, capitalization) and one font:

Abstract (no more than three or four sentences) Introduction: Provide the necessary background and context for the study, and explain why it is needed now. Briefly present the options you’re evaluating, along with any necessary background about them. Methodology: Describe how you researched and evaluated the options and developed your criteria, including all specific sources. Criteria: Briefly state the criteria you used to evaluate the options. You must develop your own list of at least five (5) criteria that stem from the unique situation you are considering. Conclusions: Briefly state how each option performed according to each criterion. Recommendation: Briefly state your recommendation. Discussion: This is the longest section, where the bulk of the analysis happens in the feasibility study. Here, you need to present a detailed explanation of how you evaluated each option. You should begin this section with a concise description of each option, and then present a detailed analysis of how each option performs according to each criterion. For each option, you should discuss each criterion; as you discuss later options, your discussion may include comparisons to earlier options.

  1. References: Include the author(s), title, publication, date, and page numbers or URL in a consistent format.
  2. Appendices as needed (here you might present definitions of key terms, detailed statistics, tables, etc., in support of your criteria and/or recommendation, which would make the report itself unduly complex or too long).

Also required:

  • Use at least one credited image (illustration or photograph).
  • Use at least two visualizations of data (tables, graphs, etc.) that you create to illustrate and clarify important information

Sources Consulted and Cited Passages. Keep careful track of all sources you consult while preparing the Feasibility Study, whether or not material from these sources appears in the final version. Include this list when you turn in the Feasibility Study. You do not need to follow a particular citation format, such as APA style, but be sure to include the publication, title of the piece, author, and date of publication. Additionally, you must submit the passages that you either quote or paraphrase in your paper. Copy and paste them, or provide screenshots, below the Sources Consulted. Grading Criteria (+,ü,-) “A” papers will do all of the following things successfully (+), with no more than two areas that might be improved or be done more consistently (ü). “B” papers will do all of the following things well, with no more than four areas to improve or do more consistently (ü) and/or one area not done successfully (-). “C” papers will do most of the following things with multiple areas to improve and one or two areas that are not done successfully (-), or will fail to do one or two of the things completely while doing others very successfully. “D” papers will do some of the following things adequately, but will have multiple areas that require substantial improvement (often in more than one area), or will fail to do specific things (under page requirement, use of unacceptable source) that typically result in a “D”. “F” papers will do some things adequately or even successfully, but the number of areas that are not done or need major improvement will outnumber those positive aspects.   Context and Audience ___Does the assignment have an appropriate, unbiased tone for the chosen audience? ___Does the assignment fully address the informational needs of the audience, including definitions of technical terms and clear, precise presentation of ideas? ___Are all three of the options viable and not too similar, so that one or too cannot be easily dismissed, or so that they rank very similarly on almost all criteria? __Are the criteria adequate and appropriate, based on relevant research? ___Are the options clearly detailed, and thoughtfully evaluated according to the criteria, based on relevant research? ___Does the assignment clearly make a justifiable recommendation, based on the criteria?   Content  ___Is the assignment organized effectively, following assignment guidelines? ___Is each section fully developed at the appropriate length? ___Is the amount of detail appropriate for the assignment? ___Does the assignment use an image and two self-created data visualizations for support?   Grammatical and Sentence-Level Content  ___Are the sentences clear and concise, avoiding problems like wordiness, misused words, or vague or obscure language? ___Is the assignment well-edited, and thus free of grammatical errors? ___Is the assignment carefully proofread, and thus free of typos?   Assignment Specifications ___Does the assignment have clear section headings? ___Was the assignment submitted correctly, in correct document format, meeting specifications (including List of Sources Consulted and Cited Passages) and word count? ___Is the information presented ethically and reasonably, with effective attribution of sources for information? ___Are the layout and design successful, with adequate white space, arrangement, contrastive headings, etc.?

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