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Case Study of an Innovative Company

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Case Study of an Innovative Company

Case Study of an Innovative Company

Maximum length of written report: 2200 words (including cover page, reference page, and optional exhibits).

Local Organization

Identify a local or regional startup or new venture. Each group will post on the Discussion Board before end of January 2021, the names of members and which organization they are proposing to analyze so that we may avoid different groups analyzing the same organization. The organization is “Mohammed bin Rashid Space Centre” or any innovative organization you can advice.

Sources of Information for case study

For the selected organization, you will access secondary sources such as the company web site, company reports, newspaper articles and journal articles which you should supplement with primary data collected through one or more personal communications (e.g., in person interview(s), phone conversations, or email) with a representative of the organization familiar with the topics being analyzed (i.e., the organization, its markets, and its innovation policies and strategies). Include the full contact information for any representatives at the end of the report in the exhibits section and brief summary of what was discussed.

Case Study

Based on the information collected, you will write a case study illustrating the strategies and policies the organization has put in place to develop, support, manage and commercialize its innovations. In your report, you will link your observations with the theoretical concepts you learnt in the course(use the book which cover page attached  and slides attached):

  1. Types of innovation generated
  2. Process of innovation
  3. Theories of innovation
  4. Sources of innovation
  5. Value capture
  6. Is the company pursuing Green Innovation?
  7. Innovation policy and the extent it is aligned with national innovation policies
  8. Does company undertake Innovation offshoring?
  9. What type of IPR the company generates, and how does the company protects its IPR?
  10. Funding of innovation at company level, and sources of funding


You do not imperatively need to cover all bullet points above, but as many as are applicable to your selected organization. It is important that you include practical real life examples, as well as reference all your sources using the Harvard system of referencing.


Structure of Written Report

As a general guide, your report should be structured into three broad sections as follows with a maximum total word length of 2200 words (remember to use headings and subheadings within the sections to make your report more readable).


  1. Company Description and Market Analysis (approximately 20% of word length)

Name; web site; type of company; location(s); size in terms of employee numbers and turnover; types of products/services; management structure; market share; the market(s) it operates within and the major competitors. Does Innovation explicitly figure in the Vision/Mission/Objectives of the company/organization Does the company have a manager specifically designated for Innovation?

  1. Innovation framework, policies and strategies (approximately 50% of word length)

Identify at least one of the company’s innovative products or services (if useful provide diagrams/pictures in appendix).

Explain what makes this company innovative.

In your answer, link your observations in the company to the relevant theories you have learned about in this course (see bullet points in points 1-10 above) to illustrate how innovation is generated in the company/organization.

Discuss how the company develops, supports, manages and commercializes its innovations.


  1. Recommendations (approximately 30% of word length)

Critical analysis:

Discuss what you liked about the way the company is developing, supporting, managing, and implementing the innovations.

What suggestions can you make so that the company becomes even more innovative?

Link your recommendations to your analysis and concepts you learned in the course.

Also, briefly discuss the “lessons learned” that can be applied to other organizations (if we go to all the trouble to analyze these organizations, we want to be able to share with our colleagues in class what mistakes to avoid and what points they may be able to adapt to their own organizations in the future).





General Advice

We are looking for original and innovative work. To earn more credits, focus on presenting insights and original thoughts linking theoretical concepts to what you observe at the institution. Copying and reproducing existing reports or plagiarizing other information will not earn credit, so please make sure to cite all sources and use references and express your own ideas and words.


General Guidelines for Written Assignment & Presentation

  1. All assignments should include a cover page with a title and the learners’ names and IDs on it, the required sections of the report, and pages of exhibits (they must be very relevant to the assignment though and need to be referred to within the paper).
  2. They must be free from formatting/grammar/spelling/punctuation/typo errors and should use the Harvard System of Referencing.
  3. All sources of information must be cited and a list of references included when they are used for sources such as the textbook, any articles read, websites used, personal communications with other people, and so on.
  4. Written assignments should use appropriate formatting with headings and subheadings and must be single-spaced, single-column documents with 1″ margins using 12-point type in Times New Roman or 11-point type Arial font.
  5. Any exhibits (e.g., pictures, figures, graphs, tables, charts, calculations, and spreadsheets) must be created using a computer (no credit will be given for written or hand drawn exhibits unless there is a relevant reason for including them).
  6. Assignments will be evaluated for plagiarism using Turnitin.
  7. Use your own words for answering the questions. Marks will be awarded for critical thinking and originality of thoughts linking theoretical concepts you learnt in the course to the actual context of the company, and for justifying your arguments or recommendations made. Recommendations will be based on sound analysis.
  8. Do NOT copy and paste from other sources, it will not earn you any credits.
  9. Maximum word length including cover page, references, annexes and other information is 2200 words. There will be a penalty of 1 mark for every 50 words above the word limit. Therefore, write concisely in conveying your ideas and arguments.



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