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BUSM3307 Project Management Concepts

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BUSM3307 Project Management Concepts
BUSM3307 Project Management Concepts
Case Study Brief Tesla Model Y
Key Project Information
Client / Sponsor: Tesla; JB Straubel, Chief Technical Officer
Project name: Tesla Model Y
Start date: August 2017
Location: USA
Budget: Unavailable
Project Background
The Tesla company, led by Elon Musk, is transforming many technologies around the world –
batteries, power electronics, motors, space, to name just a few. The Model Y is a crossover all
electric vehicle, a compact SUV. This project is about designing and getting ready for manufacture
of the Model Y. Many of the parts of the Model Y will be based on the Model 3 which is currently in
manufacture (although facing many manufacturing issues).
The project objective should be the completion of the design, testing, 20 alpha builts (prototypes),
and a manufacturing plan for the Model Y – think carefully about those 4 elements as it will guide
the project. It should get to a point where manufacture is ready to begin, which would include some
capital expenditure for manufacturing facilities and a full manufacturing plan. The actual ongoing
manufacture of the car should not be part of your project.
The project commenced in 2017 and is intended to start manufacture sometime in 2018. You
should pretend that you are writing any of the project documents as at the start of the project, so
you can date everything accordingly like you wrote them in 2017.
You should take the role of a product project manager within Tesla who is responsible for the
design development for the Model Y. There has been some information released already about
the Model Y. This information should inform some of the elements in your project, but the focus for
you is on the project management and not the technical engineering specs.
This project could become very complicated with many parts if you let it. Think carefully about what
you include, and what you exclude, as part of your project. For example, is the marketing of the
Model Y really part of the design and manufacture plan? Or is a separate project that someone
else deals with and therefore excluded from your project plans?
Don’t be scared off this project if you’re not a car fanatic. It isn’t about the technical car stuff really,
and you won’t lose marks if you don’t get the exact car components right. It’s a fun project that lets
you think about the process of design development and prototyping a new product.

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