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Business Studies Term Paper Assignment on Consultancy report

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Business Studies Term Paper Assignment on Consultancy report
Assessment task details and instructions
Your Task
You are an Operations and Information Management (OIM) consultant who has
been employed to advise on the effective implementation of strategic changes. You
are required to produce the following for the case study provided below:
Part A: Analysis – Business Process Models and strategy analysis
In this section you should develop
1. A series of at least two Business Process Models, which capture the existing
and your proposed business processes. The models should follow the BPMN
. You can utilise Microsoft Visio, Word, PowerPoint or appropriate
alternatives to create the models. 2. Strategic analysis: You should use at least one recognised analysis
technique such as SWOT, PESTLE etc
Part B: Report
In this section, you should write a report which provides an overview of the current
situation together with a roadmap outlining how the proposed changes to the business
can be achieved to the benefit of the business. This should draw on your analysis in
Part A and provide recommendations for ensuring that the strategy is effectively
implemented, including consideration of the challenges ahead. This section should follow a standard report structure:
Title Page – Contents – Introduction – Main Section – Conclusions and
Recommendations – References. You should use appropriate theories, frameworks, models, that we have covered in
the module, to inform and justify your recommendations and cite as many relevant
sources as possible. This is the marking table which will be used to guide the marking of assessment
Section Content Word Count Marks
Part A Analysis – Business Process
Models and strategy analysis
1000 (equivalent to) 30
Part B Report 1250 40
Total 2250 70
The case study: Jordon@TopDog
Jordon King is a certified dog groomer and has a small dog grooming salon. Her
business venue is the hub of her work where she carries out a range of dog grooming
services to maintain a dog’s physical appearance. These include: brushing, cutting, clipping, cleaning, bathing, drying and styling. In addition to maintaining beautifully
groomed dogs, her salon also provides a number of goods for sale, such as collars,
leads, and toys. She also provides introductions to several linked services, such as
residential kennels, dog walkers, trainers, behaviourists, pet photographers, etc. Jordon wants to further develop the introduction route through her business to other
professional services. Several associated businesses have explained that they are
willing to pay introduction fees. So, Jordon wants to find new ways of promoting her
own business and ways to act as an agent for other services. At the moment, most of
her work arrives via word of mouth and she has a very strong local reputation. Jordon
has enough grooming work for her own time. However, she also has space in the
salon to rent out to another professional dog groomer. She would like to publicise her
talents via a website and, if possible, deal with booking arrangements for other
services via the internet. At the moment, this is always done by telephone or face to
face. Present clients pay by cash on the day, but Jordon wants to appear much more
professional and hopefully open up a wider market by providing information, bookings
and payment options online. Promotions and online sales of her products is also an
area that Jordon is interested in developing. A business approach/strategy is required. As she is a sole trader, she would be
responsible for her own social media marketing, keeping business accounts, providing an updated calendar of events, and keeping track of the communications
between herself and all the clients, but a record is also required for introductions to
other professional services. Jordon realises that technology will play an important role in the business. She has
read about Customer Relationship Management and Enterprise Resource
Management, but just does not know what kind of digital business technology support
she really needs. Jordon requires professional digital business advice before she can
make any final decisions about investing funds in business software. Also, she has
heard that she may be able to save money by using Open Source Software, but does
not understand if there are any implications, so Jordon needs your advice about this
too. Jordon has no technical experience and therefore requires a report that can be easily
read and understood. You are the OIM consultant who is responsible for researching
this business and providing a consultancy report.
Mandatory literature
 Stevenson, W., J., (2009), “Operations Management”, any edition will do, McGraw-Hill Irwin. OR
Slack, N., Chambers, S., Johnson, R., (2007), “Operations Management”, any edition will do, Prentice Hall
 Bartis, E., & Mitev, N. (2008). A multiple narrative approach to information
systems failure: a successful system that failed. European Journal of
Information Systems, 17(2), 112-124.  Zhang, X., Polychronakis, Y.E., (2012), “A Comparison of E-business
Models from a Value Chain Perspective”, EuroMed Journal of Business, EmeraldInsight, Vol. 7, No. 1, pp. 83-101
 Checkland, Peter, Holwell, Sue, (1998), “Information, Systems and
Information: making sense of the field”, John Wiley & Sons, Chapter 3
 and anything else that makes sense for you 🙂

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