Business Studies Essay Assignment on dior

Faculty of Business and Law
Assignment Brief Mode E and R Regulations
Module Title: International Business
and Global Strategy
Module Code: 7023SSL Assignment Title Individual report
Module Leader: Dr Vahid JafariSadeghi
Release Date: 20.05.2020
05/08/20 18:00
Time and Place:
Submission through
Turnitin ONLY
Assessment Information
This assignment is designed to assess learning outcomes:
LO1. Critically evaluate a selected company’s situation analysis for international expansion
LO2. Critically identify a potential market for a specific company’s product(s)/service(s).
LO3. Understand the Business Environment of Global Business and conduct a competitive analysis in order to
select the best country market.
LO4. Critically identify and determine the best entry mode strategy for the target country and develop a
market entry strategy.
LO5. Develop effective communication skills to be able to present key results and recommendations for the
selected company in its international expansion.
This assignment is an Individual assignment that is worth 10 credits.
You are expected to continue with the same organization that you were hired to provide market research and
consultancy services for Coursework ONE and create an entry strategy plan into the selected country.
This assignment requires you to write a 3000-word entry strategy report into the selected country using
module 3 of the GMMSO4 software create the entry strategy plan. The report should include:
• Analysis of how the country profiling of the market can impact on the entry strategy of the selected
• The market potential for your selected product and service, evaluation of local and domestic
• A marketing plan, financial strategy and distribution strategy
The analysis and recommendations should be submitted as a consultancy report.
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This document is for Coventry University students for their own use in completing their assessed work for this module and should not be
passed to third parties or posted on any website. Any infringements of this rule should be reported to
Assignment Brief Coursework TWO (SPRING 2020 START)
Page 2 of 3
Criteria for Assessment
1. Country profiling including the impact of country entry conditions, financial & Market Entry conditions
in each market and the market potential of this market for the selected organization, (20%).
2. The creation of a country-specific marketing plan including identification of relevant segmentation
criteria, (20%)
3. Pricing strategy and promotional strategy for a selected product or service in the Target country
4. Identification of Distribution strategy focussed on the country-specific logistics challenges and issues
5. Financial strategy including the creation of a 3-year projected P/L statement including a projected
break-even point (20%)
6. Identification of possible Exit Strategy and Scenarios from the market in the event of failure (5%)
7. The Feasibility of the entry strategy proposed in the plan, (10%).
8. Conclusions and recommendations are based on your key findings, (5%).
Word Count
The word count is 3000 words.
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the
word limit by 10% or more.
The word limit includes quotations and citations but excludes the references list.
How to submit your assessment
The assessment must be submitted by 18:00 on 05/08/20. No paper copies are required. You can access the
submission link through the module web.
• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care
to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format, unreadable files will
receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents unless otherwise advised
by the module leader.
• All work submitted after the submission deadline without a valid and approved reason (see below) will be
given a mark of zero.
• The University wants you to do your best. However we know that sometimes events happen which mean
that you can’t submit your coursework by the deadline – these events should be beyond your control and
not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks,
or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for
example, to the resit period following the main Assessment Boards). You must apply before the deadline.
You will find information about the process and what is or is not considered to be an event beyond your
control at
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking
As part of your study, you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that
you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to
copy from another source without acknowledging that it is someone else’s writing or thinking. This includes
using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of
others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure,
Created in Master PDF Editor
This document is for Coventry University students for their own use in completing their assessed work for this module and should not be
passed to third parties or posted on any website. Any infringements of this rule should be reported to
Assignment Brief Coursework TWO (SPRING 2020 START)
Page 3 of 3
please visit You can also check your understanding of academic conduct by
completing the Good Academic Practice quiz available on Moodle.
Self-plagiarism or reuse of work previously submitted
You must not submit work for assessment that you have already submitted (partially or in full), either for your
current course or for another qualification of this and any other university, unless this is specifically provided
for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie.
it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted
concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot
gain credit for the same work twice.
Moodle includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism
when it occurs. Copying another student’s work, using previous work of your own or copying large sections
from a book or the internet are examples of plagiarism and carry serious consequences. Please familiarise
yourself with the CU Harvard Reference Style (on Moodle) and use it correctly to avoid a case of plagiarism or
cheating being brought. Again, if you are unsure, please contact the Centre for Academic Writing, your
Progress Coach or a member of the course team.
Return of Marked Work
You can expect to have marked work returned to you by 19 AUGUST 2020. If for any reason there is a delay
you will be kept informed. Marks and feedback will be provided online. As always, marks will have been
internally moderated only, and will, therefore, be provisional; your mark will be formally agreed later in the
year once the external examiner has completed his / her review.
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