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Assignment on Final Organizational Analysis

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Assignment on Final Organizational Analysis
Business Studies
You are the head of analytics at an established company (e.g., grocery, financial services, pharmaceutical, or another industry of your choice), and your company (note: this can be a fictional company or a specific company of your choice) is facing a difficult situation. The revenue from your major offering is declining. On technical merits, your offering is at least as good, if not better than your competitors’. Your supply chain is able to keep pace with the demand for your offering, but there have been sporadic stock-outs at your major distributors. However, when you look at the advertising from your competitors, it is more creative and compelling than your company’s.  You need to diagnose the situation. What are the major trends in the market? Is the market growing, stable or shrinking? What are the trends in your share of the market? You know that your company is losing revenue, but what are the trends in profitability? Are there issues with your supply chain that need to be addressed? • What internal and external data would you need to diagnose the situation? What kinds of analyses would you run and what key metrics would you report to your CEO? (25 pts) You have heard the CMO assert that customers like your competitors’ offering better than your company’s. How would you test this assertion? • What data would you need to diagnose the situation? How would you access these data? What kinds of analyses would you run and what key metrics would you report to your CMO? (15 pts) You head of HR shows you the results of latest engagement survey, which clearly shows that there is a risk of bleeding talent from the organization. HR is doing everything that they can to try to address colleague concerns, but that may not be enough. • How would you help the head of HR develop succession plans for the senior roles in the organization? What data would you need to diagnose the situation? Would you need any external data, and if so, what kinds of data? What kinds of analyses would you run and what key metrics would you report to the head of HR? (15 pts) To complete the final part of this assignment, identify the ways in which analytical leaders in your field are making use of analytics. Consider the types of ways that they have prioritized the use of analytics. Then, research 2-3 organizations that are leading the use of analytics in a field other than your chosen profession. Answer the two questions below. • What do you learn from other companies in your industry? What can you adapt from other industries that use more data for greater impact? (20 pts) • You are being bombarded by issues and questions. You are only a team of one. You must diagnose the situation for the CEO. You have the capacity to focus on only one area… i.e., marketing (customer preference) or HR (succession planning for senior roles). How would you go about choosing where to focus? (25 pts) Points values for each question are stated above. Each question will be evaluated based on the following criteria: 1. Your ability to articulate uses and sources of data related to specific operational areas 2. Your recognition of data needed to perform analytical functions 3. Your evaluation of how these functions enable the organization to demonstrate value and make decisions 4. Clarity and mechanics of your writing here a few guiding principles as you complete this Assignment : You can choose an industry or a company as a concrete case, but the main objective is for you to explain methodologically how would you go about applying concepts from class to business problems. For example, you’ll need to explain how you would structure your analysis as to whether or not a competitors’ offering is better, but you don’t need to actually run any analyses. We are mainly looking to see if you can speak to the main ideas we have learned in class and how you would use them in a business situation. Keep it high-level. Please keep this concise. There is no need to write more than two pages.

Final Organizational Analysis

You are the head of analytics at an established company (e.g., grocery, financial services, pharmaceutical, or another industry of your choice), and your company (note: this can be a fictional company or a specific company of your choice) is facing a difficult situation.  The revenue from your major offering is declining. On technical merits, your offering is at least as good, if not better than your competitors’. Your supply chain is able to keep pace with the demand for your offering, but there have been sporadic stock-outs at your major distributors. However, when you look at the advertising from your competitors, it is more creative and compelling than your company’s. 

Details

You need to diagnose the situation. What are the major trends in the market? Is the market growing, stable or shrinking? What are the trends in your share of the market? You know that your company is losing revenue, but what are the trends in profitability? Are there issues with your supply chain that need to be addressed?

  • What internal and external data would you need to diagnose the situation? What kinds of analyses would you run and what key metrics would you report to your CEO? (25 pts)

You have heard the CMO assert that customers like your competitors’ offering better than your company’s. How would you test this assertion?

  • What data would you need to diagnose the situation? How would you access these data? What kinds of analyses would you run and what key metrics would you report to your CMO? (15 pts)

You head of HR shows you the results of latest engagement survey, which clearly shows that there is a risk of bleeding talent from the organization. HR is doing everything that they can to try to address colleague concerns, but that may not be enough.

  • How would you help the head of HR develop succession plans for the senior roles in the organization? What data would you need to diagnose the situation? Would you need any external data, and if so, what kinds of data? What kinds of analyses would you run and what key metrics would you report to the head of HR? (15 pts)

To complete the final part of this assignment, identify the ways in which analytical leaders in your field are making use of analytics. Consider the types of ways that they have prioritized the use of analytics. Then, research 2-3 organizations that are leading the use of analytics in a field other than your chosen profession. Answer the two questions below.

  • What do you learn from other companies in your industry? What can you adapt from other industries that use more data for greater impact? (20 pts)
  • You are being bombarded by issues and questions. You are only a team of one. You must diagnose the situation for the CEO.  You have the capacity to focus on only one area… i.e., marketing (customer preference) or HR (succession planning for senior roles). How would you go about choosing where to focus? (25 pts)

Assessment

Points values for each question are stated above. Each question will be evaluated based on the following criteria:

  1. Your ability to articulate uses and sources of data related to specific operational areas
  2. Your recognition of data needed to perform analytical functions
  3. Your evaluation of how these functions enable the organization to demonstrate value and make decisions
  4. Clarity and mechanics of your writing

 

here a few guiding principles as you complete Assignment :

  • You can choose an industry or a company as a concrete case, but the main objective is for you to explain methodologicallyhow would you go about applying concepts from class to business problems. For example, you’ll need to explain how you would structure your analysis as to whether or not a competitors’ offering is better, but you don’t need to actually run any analyses.
  • We are mainly looking to see if you can speak to the main ideas we have learned in class and how you would use them in a business situation. Keep it high-level.
  • Please keep this concise. There is no need to write more than two pages.

 

 
 
 

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