Assignment 2: European Smartphone Market Strategy

Description of assignment:
The last decade has seen an explosion in mobile devices with many companies becoming global brands because of their market success.
You are a senior executive in an international company and your board have asked you to evaluate entering the European smartphone market.
Using the Play to Win Framework, provide an analysis of the market including evidence and data points. The essay should make recommendations, including the pros and cons, to enter the market.

Pointers and Guide for the Essay

The introductory aspect should provide context of the direction you will take in the analysis-
Analysis/Evaluation- Use of factual data, theory and frameworks. A multi-dimensional argument must be presented
Recommendations/conclusion- suggestions based on the analysis and evaluation above
References: – In text citations are expected and use of authentic academic sources of information
The company should be existing or new

Description of assignment:
The last decade has seen an explosion in mobile devices with many companies becoming global brands because of their market success.
You are a senior executive in an international company and your board have asked you to evaluate entering the European smartphone market.
Using the Play to Win Framework, provide an analysis of the market including evidence and data points. The essay should make recommendations, including the pros and cons, to enter the market.

Pointers and Guide for the Essay

The introductory aspect should provide context of the direction you will take in the analysis-
Analysis/Evaluation- Use of factual data, theory and frameworks. A multi-dimensional argument must be presented
Recommendations/conclusion- suggestions based on the analysis and evaluation above
References: – In text citations are expected and use of authentic academic sources of information
The company should be existing or new