This assignment question was recently posted by one of our customers and shared with our professional writers. If you are looking for assignment help on this topic or similar topic, click on ORDER NOW button to submit your details. Once we have your order details, your assignment will be assigned to one of our best writers, who will then proceed to write your paper and deliver it within your specified deadline. Thank you for choosing us today!
In this module, you have been introduced to the field of consumer behaviour and the impact of the digital revolution on consumer behaviour. You have also explored the basic research tools used for studying consumer behaviour and discussed the basic elements of marketing strategy. You will now apply your knowledge to practical marketing situations.
Assignment 1 is organized into four sections; this contributes 10% towards your final grade. Each of the four sections carries the marks as stated, for a total of 100 marks. While this assignment is only worth 10% of your final grade, the effort you put into it will pay off to a much greater extent in the final project.
Assignments 2 and 3 have more comprehensive activities, which are worth more marks than assignments 1 and 4.
In this assignment, you will investigate your chosen product in the context of consumer behaviour and the implications of developing successful marketing strategies. Keep in mind that your Integrative Report is a report that will summarize your research analysis, conclusions, and recommendations. Follow the specific instructions for each part of the assignment and complete all sections appropriately.
Prepare a 10–12-page, doubled-spaced report (in PDF format) containing the following sections:
Pick a product to research throughout the course. You should look ahead through all the modules to see whether your choice is suitable to complete later assignments. In particular, you have to be able to find two print ads for this exact product for a later assignment (cannot be TV, video or online ads, and the ads cannot be part of the company’s own flyers or brochures).
You need to check with your Open Learning Faculty Member to determine if the product is suitable, and get your choice approved. Only continue with Assignment 1 once the Open Learning Faculty Member approves your selection. You should select an existing product that is widely available and well-known consumer good. Ideally it should be a “significant” product that costs more than $100.
Please note that you cannot select any smartphone, computer, laptop, smartwatch, tablet, headphones, gaming console, many car models (including all Tesla models, Mercedes, Jeep, Honda, Toyota, Subaru, Acura, GMC, Isuzu, Dodge, Ford trucks, electric cars and more), most handheld vacuums and electric toothbrushes, some cosmetic products, perfumes, Lululemon pants or cameras (including GoPro). Other brands that have been selected before include Canada Goose, Red Bull, Away Luggage, Nescafe/Nespresso/Keurig, Seiko, Rolex, Tim Horton’s, Amazon Echo, Ray Ban, Uggs, Old Spice, The North Face, New Balance, Reebok, Adidas, Nike, Under Armour, Endy. Other products are excluded because they have been selected before so you need to contact your OLFM to get approval.
Again, it is critical that you find two print ads (either in an actual magazine/newspaper or on a website that displays print ads; not online or TV ads) before you suggest a product. You will not receive any marks for this section in Assignment 3 if you cannot find these print ads.
Create a 1-page summary (approximately 250 words) about your proposed product or service (after you have received approval for your product). Include in the summary the product name, product category, sources for finding relevant information (beyond the company’s website), and why you want to study this particular product or brand. Provide brief background information about your chosen product.
Stuck for ideas? One suggestion is to scan the popular business press. One excellent article that you may find helpful is “Luxury for the Masses,” appearing in Harvard Business Review, 81(4) (April 2003) (accessible through the article databases at TRU library).
Segmentation and targeting is an important aspect of consumer behaviour. In this section, you will analyze the trends in demand for your product and define market segments, targeting, and positioning, which will provide some insights into what would motivate potential customers to choose your product offering.
In this section, you will carry out a comparative analysis. Choose a competitive brand of your chosen product. For example, if your chosen product is a digital camera made by Sony you may choose one competitor such as Kodak, Canon, or Nikon.
Assess the two companies’ marketing approaches by comparing and contrasting the two brands’ target markets and corresponding strategies (not the products).
Are you looking for homework writing help on this topic? This question was posted by one of our client seeking homework help. If you are therefore looking for an assignment to submit, then click on ORDER NOW button or contact us today. Our Professional Writers will be glad to write your paper from scratch, and delivered within your deadline. Perfect choice for your excellent grades! www.globalcompose.com.
We ensure that assignment instructions are followed, the paper is written from scratch. If you are not satisfied by our service, you can either request for refund or unlimited revisions for your order at absolutely no extra pay. Once the writer has completed your paper, the editors check your paper for any grammar/formatting/plagiarism mistakes, then the final paper is sent to your email.
We do not share your personal information with any company or person. We have also ensured that the ordering process is secure; you can check the security feature in the browser. For confidentiality purposes, all papers are sent to your personal email. If you have any questions, contact us any time via email, live chat or our phone number.
I appreciate help on the assignment. It was hard for me but am good to go now
Am happy now having completed the very difficult assignment
Your writer did a fine job on the revisions. The paper is now ok
The paper was so involving but am happy it is done. Will reach you with more assignments
I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot
The paper looks perfect now, thank to the writer
You helped me complete several other tasks as you handled paper. wonna thank you
Would you like this sample paper to be sent to your email or would you like to receive weekly articles on how to write your assignments? You can simply send us your request on how to write your paper and we will email you a free guide within 24-36 hours. Kindly subscribe below!
Email Address: firstname.lastname@example.org