Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588
Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588

Assignment 1: Analysis and Research Instructions and Submission

Assignment Writing Help

This assignment question was recently posted by one of our customers and shared with our professional writers. If you are looking for assignment help on this topic or similar topic, click on ORDER NOW button to submit your details. Once we have your order details, your assignment will be assigned to one of our best writers, who will then proceed to write your paper and deliver it within your specified deadline. Thank you for choosing us today!

Assignment 1: Analysis and Research Instructions and Submission

Assignment 1: Analysis and Research Instructions and Submission

In this module, you have been introduced to the field of consumer behaviour and the impact of the digital revolution on consumer behaviour. You have also explored the basic research tools used for studying consumer behaviour and discussed the basic elements of marketing strategy. You will now apply your knowledge to practical marketing situations.

Assignment 1 is organized into four sections; this contributes 10% towards your final grade. Each of the four sections carries the marks as stated, for a total of 100 marks. While this assignment is only worth 10% of your final grade, the effort you put into it will pay off to a much greater extent in the final project.

Instructions

In this assignment, you will investigate your chosen product in the context of consumer behaviour and the implications of developing successful marketing strategies. Keep in mind that your Integrative Report is a report that will summarize your research analysis, conclusions, and recommendations. Follow the specific instructions for each part of the assignment and complete all sections appropriately.

Prepare a 10–12-page, doubled-spaced report containing the following sections:

Section 1: Choosing a Product or Product Category (10 marks)

Pick a product to research throughout the course. You should look ahead through all the modules to see whether your choice is suitable to complete later assignments. You need to check with your Open Learning Faculty Member to determine if the product is suitable, and get your choice approved. Only continue with Assignment 1 once the Open Learning Faculty Member approves your selection. You should select an existing product that is widely available and well-known consumer good.

Create a 1-page summary (approximately 250 words) about your proposed product or service. Include in the summary the product name, product category, sources for finding relevant information (beyond the company’s website), and why you want to study this particular product or brand. Provide brief background information about your chosen product.

Section 2: Consumer Research and Trends (50 marks)

Segmentation and targeting is an important aspect of consumer behaviour. In this section, you will analyze the trends in demand for your product and define market segments, targeting, and positioning, which will provide some insights into what would motivate potential customers to choose your product offering.

  • Conduct secondary research by summarizingtwo or three relevant articles/resources discussing trends in demand for your product. You may research TRU electronic library resources, consumer reports, trade journals, and/or demographic information about your chosen product (do not use websites, magazine or newspaper articles). You may also refer to Figures 2-2 and Figure 2-3 of your textbook. Remember to provide the references for the articles/resources to which you refer.
  • Using your own experiences and secondary research, profile the primary market segment(s) for your product. Referring to the segmentation bases on page 55 of the textbook, develop a segmentation approach for the market of your product and provide rationale for why this approach is a good one (use suitable references). You may refer to the Rich Market Profile Questions. Concentrate on the first 2 questions: (a) What do they want to buy, and (b) Who are they?
  • Provide insights into targeting and positioning of the product.
  • Make an estimate of the size of the target market for your product. Identify the market size, growth, and trends within the given market. Use business data published by Statistics Canada (statcan.gc.ca), Chamber of Commerce, and other relevant statistical data. Explain how you arrived at your answer and state any assumptions you have made and why.

Section 3: Use of Internet (20 marks)

  • The Internet can “inform” a consumer when making purchase decisions. What might a typical consumer do online when considering making a purchase of your chosen product?
  • Identify the marketing opportunities that the digital revolution offers marketers of your product.

Section 4: Comparative Analysis (20 marks)

In this section, you will carry out a comparative analysis. Choose a competitive brand of your chosen product. For example, if your chosen product is a digital camera made by Sony you may choose one competitor such as Kodak, Canon, or Nikon.

Assess the two companies’ marketing approaches by comparing and contrasting the two brands’ target markets and corresponding strategies (not the products).

 

Academic Writing Help

All writing formats, 24/7 customer support via live chat, email or phone number, and timely delivery guaranteed.

Are you looking for homework writing help? Click on Order Now button below to Submit your assignment details.

Homework Writing Help
We Can Help you with this Assignment right now!

Are you looking for homework writing help on this topic? This question was posted by one of our client seeking homework help.  If you are therefore looking for an assignment to submit, then click on ORDER NOW button or contact us today. Our Professional Writers will be glad to write your paper from scratch, and delivered within your deadline. Perfect choice for your excellent grades! www.globalcompose.com.

 

We ensure that assignment instructions are followed, the paper is written from scratch. If you are not satisfied by our service, you can either request for refund or unlimited revisions for your order at absolutely no extra pay. Once the writer has completed your paper, the editors check your paper for any grammar/formatting/plagiarism mistakes, then the final paper is sent to your email.

Privacy| Confidentiality

We do not share your personal information with any company or person. We have also ensured that the ordering process is secure; you can check the security feature in the browser. For confidentiality purposes, all papers are sent to your personal email. If you have any questions, contact us any time via email, live chat or our phone number.

Our Clients Testimonials

  • I appreciate help on the assignment. It was hard for me but am good to go now

    Impact of pollution on Environment
  • Am happy now having completed the very difficult assignment

    Creative Message Strategies
  • Your writer did a fine job on the revisions. The paper is now ok

    Ethics: Theory and Practice
  • The paper was so involving but am happy it is done. Will reach you with more assignments

    Title: Privatization in or of America
  • I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot

    Title: Bundaberg Inquiry
  • The paper looks perfect now, thank to the writer

    Health Care Systems
  • You helped me complete several other tasks as you handled paper. wonna thank you

    Critique Paper on Political Change

Related Articles

Business Studies Essay on Managing Individual Behavior

 Discussion: Politics and the Patient Protection and Affordable Care Act Think about an experience you had where you felt extremely motivated. In a 3- to 4-page paper, analyze this experience...
Read More

Healthcare Information Technology Recommendations

 Discussion: Politics and the Patient Protection and Affordable Care Act See additional materials. The completion of this paper should be a polished artifact.
Read More

Economic Assignment on Learn Today Apply Tomorrow

 Discussion: Politics and the Patient Protection and Affordable Care Act Reflect on how your learning from this course will help you to become a more effective business leader. Use the...
Read More

Sociology Essay on Benefits of Stem Cell Research

 Discussion: Politics and the Patient Protection and Affordable Care Act The following is the proposal I made for an essay that would require an analysis of a major event sociologically....
Read More

Get more from us…

Would you like this sample paper to be sent to your email or would you like to receive weekly articles on how to write your assignments? You can simply send us your request on how to write your paper and we will email you a free guide within 24-36 hours. Kindly subscribe below!

Email Address: support@globalcompose.com