Assessment 2: Business report based on a case study

Assessment 2: A business report based on a case study

Word Count:                         3,000 words +/- 10% excluding references

 

Assignment 2 requires you to write a 3,000-word business report based on a case study.  The objective of this assignment is to consolidate what you have learned so far on the course and to apply the knowledge in the “real” business world by presenting you with a case study of management decision-making in international business.

Purpose

This assignment is designed to assess your understanding of:

  • different modes of market entry that have been adopted by Western firms for entering into countries in the Asia region;
  • factors affecting a firm’s decision-making process on the choice of a foreign market entry mode into a country in the Asia region; and
  • impacts of entry modes on business practices and success

Learning Outcomes Being Assessed:  Learning outcomes 2-4

 

 

Assignment Task

 

For the last three decades, the economies in Asia have been the most dynamic and have experienced the highest growth in the world. Multinational companies have undertaken their operations in the Asia region in a variety of ways.  Select a company from any developed country that has made a significant effort to enter a country or countries in this region.  Based upon secondary research, examine the business environment in the host country you have selected.  Review the relevant theories on foreign entry modes, then identify the mode(s) of entry that your case company adopted in that country, investigate and analyse the factors contributing to the company’s decision on the choice of the entry mode(s), evaluate the advantages gained and the difficulties experienced by the investing company as a result of implementing such a mode or modes, and discuss the lessons learned from the company’s experience on the choice of the entry mode(s

Suggested Structure for Your Assignment of Business Report

 

TABLE OF CONTENTS

List of Headings/Sub-headings and respective page numbers.

 

1.

Introduction

Introducing the topic to readers.

2.

Literature review

Review the business environment of the country where the firm has been doing business as well as the relevant theories on foreign market entry modes including advantages and disadvantages and impacts of entry mode decisions on business operations and success, etc.

3.

 

Company analysis

Providing a concise analysis on your case company related to the specific topic you selected. Include a brief account of the firm, products and services, position in its home country and in the country selected where it has been doing business.  

 

4.

Analysis and discussion

Comprise detailed analysis and discussion of the entry mode(s), factors contributing to the firm’s choice of the entry mode(s), advantages gained and difficulties experienced as a result of adopting the entry mode(s).

Present your analysis in a logical, systematic way and divide the discussion material with subheadings if appropriate.

 

5.

Conclusion and implication

Discuss the lessons learned from the experience and the implications of the firm’s experience to practice as well as the theories. 

 

REFERENCE LIST

APPENDIX (only if it is applicable to your report)

 

 

Business Report (Assignment 2) Marking Guide

 

Criteria

Marks

Report structure (cover page, table of contents, main body of the report, reference list, appendix, etc) and the presentation of the report (e.g. referencing, page numbering, font, spacing, paragraphing, etc.).

5%

Accuracy and relevance of literature review on the topic, including: 1) the business environment in the country selected in terms of political, economic and cultural aspect; and 2)  theories on foreign entry modes, which are informed by a range of theoretical material (refereed academic journal articles, texts, and government publications, etc.).

25%

Relevancy and effectiveness of company analysis in terms of: 1) company profile, 2) competitive position relative to its rivals, and 3) rational for company’s intention to expand to the selected host country. 

Effectiveness of data analysis and discussion in terms of: 1) decision-making of your case firm regarding selection of entry mode(s) in its foreign direct investment; 2) major factors contributing to this selection of entry mode(s); 3) advantages gained from this selection of entry mode(s), and difficulties experienced because of decision on entry mode (s).

15%

 

 

40%

Implications/lessons revealed from the research

15%

 

Total

100%