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Sample Paper on Summary/Response

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Sample Paper on Summary/Response

The FDA issued a 14 warning letter to Google to force them into settling a total of $500M regarding pharmacy ads that were illegally aired online (Pharma 11). It was found that each of the ads had a link that was sponsored thus available in all the search engine pages. The links were short and also had a web link for every product. 

Based on the Google advertisement policies, the FDA and online pharmacies were given warning letters because they both resulted in collateral damage causing war among the Department of Justice and Google (Pharma 13). The investigations focused on determining whether Google was aware about the online pharmacies that were based in Canada. This violated the laws of US because the business despite being online was considered to be illegal. However, due to the spread of the websites, it became hard for the FDA to restrain the purchase of drugs from the Canadian pharmacies through online.

FDA has been seen to hold back the pharma-social media guidelines, which comprised of displays for the information compliant in Twitter and Instagram. This was to give Google time to settle the case with the criminal justice system regarding the online pharmacy ads that were considered as illegal business.

After settling the issues with the law, Google decided to launch a new drug known as Rx that comprised of everything needed by the FDA to operate online in a legal way (Pharma 14). This facilitated direct contact with the consumer, direct side effects links, and the fair balance regarding the use of the medications. Google designed the ads such that they appeared more like announcements that people see on the public service sections. The reason why Google decided to turn a blind-eye to FDA warnings and decided to settle their problems with them rather than quieting drug sales online was that the ads were paying well enabling them to gain good money.

 

 

 

 

 

 

 

 

 

 

 

 

Works Cited

Pharma. Pharma marketing news: Pharmaguy’s social media compendium. Newtown: Pharma Marketing Networks, 2013. Print.

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