Rhetorical analysis pursues to accomplish efficient communication and reach set objectives as outlined by the course reader from LLD 100A class. Individuals interested in the related discourse in the community can effectively communicate with others using diverse types of rhetorical approaches and entreaties. This applies irrespective of whether the communication is with the people within the discourse community or those who are yet to become its part. In this rhetorical assignment, my audience will be my LLD 100A classmates and other two readers specializing in Linguistics. The main purpose of using specific types of rhetorical approach is to ensure that the relevant resources in the written article are presented in a way that is more comprehensible and effective to the audience.
Throughout this assignment, I will be analyzing the “Modern Graphic Design in Greece after World War II”. The article outlines the rebuilding and reshaping Greece after the World War II. In this specific document, there are two main authors. C. A. Doxiadis wrote about the unexpected economic growth in Greece because of the international aid it received in the 1950s. On the other hand, Marina Emmanouil a PHD described the modernization of Greece after World War II. Emmanouil’s article is part of her PHD dissertation. Ultimately, the circumstance under which this paper was written seeks to address the unexpected economic growth because of the international aid in Greece received in the 1950s. This paper was written between November 2006 and February 2007; thus, it provides the most recent information about the unexpected economic growth in Greece in the 1950s. The authors’ purpose in producing this paper is to inform the discourse community of how Greece achieved their economic rise after World War II (44). In this case, it was because of the United States’ support from 1947 replacing the British thereby fastening the growth in the region.
After I critically analyzed the “Modern Graphic design in Greece after World War II”, I am able to identify four rhetorical strategies and one appeal used in the report. In terms of rhetorical analysis, there are: definition, division and classification, and cause and effect. In terms of rhetorical appeal, the author uses logos and ethos. I will be further analyzing each strategy and appeal in more detail. In the conclusion section of the assignment, I will explain the importance of rhetorical strategies in creating effective communications.
The author explains what Christian iconography by representing the meaning in brackets (Emmanouil 38). This makes the reader understand what the authors are talking about. The author in the article uses Greek names to retain authenticity. For example, the author quotes the ‘Hellas of Orthodox Hellenes’ but explains the meaning of the motto in English for the reader to understand. The same is done when the author is talking about a Greece advertising agency whose name is in Greek. The author writes the name of the magazine then explains the meaning of the magazine to the reader. The magazine was an advertising magazine and its name ‘Publicity and Promotion’ was in sync with its purpose. Authors can also use examples to elucidate the meaning of a word. For example, the authors use temples, theatre, and Acropolis as examples of ancient Greek monuments to illustrate the meaning of the term monument. The examples used make the word “monument” comprehensible.
The use of logos is crucial in effective communication as it is a way of persuading the reader using reason. The author has used logos in the bod section of their work. For example, the use of “This rationale and explanation apparently was strong enough not to be disputed (Emmanouil 50).” The author use logos when justifying growth of advertising “The growth of advertising was visible in its increased expenditure, which quadrupled between 1960 and 1966, reaching 600 million Greek drachmas… (Emmanouil 36).” Logos is seen in the conclusion part of the article as the author tries to persuade the reader using logic. For example, “Perception today of what constituted modern graphic design in Greece during the time period studied is influenced by the assimilation of modern Western design principles (51)”; “this paper has also shown the form and structure that modernization took beyond assimilation of Western design styles (51).”
Ethos appeals to ethics. Ethos portrays the authors as fair and competent in their discipline. In this paper, the author uses experts and other credible sources to persuade the reader of her research credibility.
The author uses quotes from Greek and foreign economic analysts. Economic analysts are credible sources on matters regarding economy. The author also includes advice from a renowned painter-Spyros Vassiliou who taught at Athens Technological Institute (39). Spyros words are those of an expert in the field of modern art. Other experts quoted on the article are the director of the National Gallery and architect (39) who are also well versed on matters concerning art and graphics. Other instances of ethos in the paper include the use of quotes and statement ofexperts such as: Anakreon Kanavakis a self-taught illustrator and designer who worked at an international press archive, Carabott who trained at the influential Cantral School of Arts and Design, and Michalis and Agni who together with Carabott received international prizes for their work. By using ethos, readers anticipate unbiased, articulate, and reliable information regarding the finding of research works.
The writer of the dissertation is a PHD student. Additionally, two supervisors and an external advisor checked and analyzed the research dissertation (Emmanouil 51). Therefore, the inherent information cannot be biased, inaccurate, or outdated. It is worth noting that supervisors adhere to particular moral standard when supervising research papers as guided by their institutions. As academic professional, they have the qualification to offer opinions and corrections regarding research papers. The users of the information can therefore, use the finding of the research paper to get information regarding the post war in Greece. Researchers have a positive perspective about papers if they are reviewed. More so, when supervisors and external advisers check written research, the confidence of the users increases. Readers tend to trust researchers who are higher in the academic radar.
Division and Classification
Division and classification is a very important rhetorical strategy when authors want to analyze and then group similar ideas, or break down an idea to have different options and opinions. The division classification strategy helps the reader understand the article easily by breaking down the ideas into different parts. This paper has been broken into five parts which are: Post-war Greece, Advertising and Abstract Art, Forces of Resistance, Dictatorship and Graphic Design and Conclusion: A way to modernization. Using the five divisions, the author makes it easy for the reader to understand the article and also fulfills her thesis objective.
Cause and Effect
The authors may use cause and effect strategy to explain the relevant information to the readers. Cause and effect is an important rhetorical strategy that the author has used to effectively communicate the economic history of Greece. Cause and effect strategy is used to outline the reason for the rapid economic growth. In addition, the effects of the modernization led to the migration of local migrants from the rural to urban areas to seek for opportunities. The reader is therefore able to understand the causes and effects of the economic growth in Greece after the World War II.
Effective communication is essential and could only be achieved through rhetoric strategies. They are very significant because they equip the reader of a given piece of document with its clear understanding. It eliminates the problems that may arise because of poor organization of words. For instance, when the words in a document are not clear, like some phrases, it could sometimes give a confusing meaning to the readers. The document should be easy to understand and only the intended readers should read it to avoid misunderstanding. Secondly, other readers who look through the document in a logical manner can understand the document and eventually find what they were looking for. For example, when an economics student reads how the Greek state achieved the rapid economic growth in the 1950s, they will able to understand the study just like the history and literature students. Rhetorical analysis is therefore very significant because it improves efficiency in communication.
My Conclusion and Recommendation to the Author
In my opinion, the use of division and classification was convenient because the readers are able to grasp why the economic growth was considered miraculous and why it was never expected. I would recommend that the authors explain why the economic growth was unexpected. The author has referred to the Greece’s economic growth as “unexpected economic growth.”
Emmanouil, Marina. ““Modern” Graphic Design in Greece after World War II.” Design Issues 30.4 (2014): 33-51.