The present society has modified its approach to shopping. The major cohesive forces to the preferred shopping are simplicity and convenience. Rather than shopping online, a majority of the shoppers prefer buying products that they can see and not simply pictures since they can discern the quality of the products. These consumers easily compare the cost of the purchasing the product. In-store shopping besides offers more employment opportunities to the young people, thereby improving the economic status of the society. By visiting In-stores, buyers are likely to prevent the spread of fake products since they can choose their preferred products. Online buyers, on the other hand, prefer purchasing products at their comfort. The study argues that In-store shopping is better than online shopping.
In-store shoppers have the benefits of buying real products anywhere and at any time, and not just have a picture of their chosen product. This limitation surrounds online shoppers, making it more complicated to enjoy purchasing products and see things in real life. Such shoppers are able to realize sooner than later that a product is a total sheer, thus making it easier to discern the quality of an item. Besides this, in-store shopping offers numerous forms of discount, which buyers can take advantage of. For instance, young people who are estimated as more consumers can take advantage of the student discounts that are usually available at the stores. It is also more fun to involve the sellers in a bargain. In addition, in-store shopping is about roaming carelessly having coffee or food with friends along purchasing. Since it is an enjoyable event, in-store shopping draws young people together. This allows buyers ask for the opinion of someone else on a given product. Buyers are therefore more satisfied with the in-store shopping since they can actually go back with the fitting size for clothing. In-store shopping further protects buyers against annoying shipping fees for the products bought. In addition, no high credit bills are associated with the ordering of the products. Also, in-store shopping is an additional source of employment for the emerging young generation. A majority of the sales associates work for commission. Thus, by visiting a shop, consumers assist sales associates to earn a little cash. The sales representatives always offer some help by ensuring that the client acquires satisfactory products within minimal time.
On the contrary, in-store shopping is annoying to the buyers and expensive in the long run (Tuttle 1). There is always signage inconsistency at the in-stores. A big banner may welcome the consumers to take advantage of the discounts. When they get to the stores, they are compelled to ask the salesperson concerning the promotions they saw online. Eventually, consumers end up paying for more, making them more disillusioned with the in-store purchases. Inventory inconsistency is another limitation of making in-store purchases. This is especially common among the shoppers who prefer to pre-shop at the online markets of stores. A product may be cheaper online but expensive at the store. This challenge is more prevalent among retailers who operate independently from their online websites. While it may be comforting to see security cameras, sensors, and beacons at the end of the columns in the shopping malls, it is at times frustrating to realize that the cameras monitor every movement of the consumers in the store, including every pause on the items. This is, on the other hand, contrary to the behavior of the same customers who have no issue with the more intrusive sophisticated online tracking they subject themselves to.
The case for online shopping really comes down to scale. Shipping of the products from the warehouse after production is more costly, in addition to the expense incurred in putting up retail stores. These additional expenses can be reduced according to the Tuttle (1). It has been established that shipping a two 20-pound package by overnight air uses 40% less fuel than driving 20 miles to the stores. The air transportation is the most energy extensive mode of delivery, whereas it is just a tenth of the entire energy used by a consumer when driving to the store. Personal vehicles tend to consume more miles per gallon than the trucks used for shipping. Therefore, online shopping is a better strategy for energy conservation as fuel costs calculated per the number of packages carried tends to be lower than fuel costs used in making in-store purchases.
Online shopping is besides useful as shopping is not restricted by regional constraints. Buyers have more comfort while shopping since they can do it from the comfort of their homes. This is an additional advantage, as buyers do not have to worry about time restrictions and location restrictions. Young people who make up the highest percentage of shoppers can still shop while attending to other duties such as schooling and working. With the advent of the online stores, buyers have the alternative of purchasing daily products such as groceries. With a touch of a button, buyers are accordingly, able to compare the prices of the products and buy the best quality at the best affordable price.
While online shopping may be beneficial, it is frustrating and confusing in some aspects. The price is always inconsistent with the in-store prices, frustrating the consumers. This price favoritism upsets most buyers who in turn resort to shopping in other store lines. Retailers at the online shopping websites tend to use different mechanisms to attract and retain their customers. One of these approaches is the use of coupons game. Shoppers may be enticed to locate a code that will offer free shipping or give a 10% discount. Mysteriously some of these codes do not work at times. This makes the excited shoppers annoyed as they feel played on when the codes fail to operate.
Whereas online stores are assumedly cheaper than in-store shopping, more packages are required for the online shopping than for the in-store shopping (Tuttle 1). The higher expense tends to be 2.5 times more than for the in-store shopping. It is thus more expensive in terms of online packages than for the in-store packages. Furthermore, consumers do not need to travel 20 miles round trip for every mile to the store by public transport cuts back the energy required to retrieve the products. If consumers are living in dense urban areas, then they are easily accessible to public transportation.
It is also noteworthy to mention that buying products at the retail stores promotes local goods and are more likely to be returned if they are not tried at first. This is essential for goods such as clothes. It is necessary for the public to promote their stores, pay associated local taxes and develop the surroundings to a more interesting and vibrant place. This is socially important but economically challenging to put a price tag to such efforts.
In-store shopping offers a range of products and brands in a single place. This is useful as buyers are able to explore a variety of designs and styles under one roof (Persad 1). Consumers are also able to save time, as they do not need to move from one street to the other in search of products. While shopping at the in-stores, buyers are usually entertained. This modern trend of including cinema halls and gaming zones at the shopping malls makes shopping more entertaining. Furthermore, consumers are treated to more discounts, compelling them to make more purchases.
In conclusion, both in-store and online shopping has made it more enjoyable for people to make purchases. These alternatives have also compelled the public to make choices based on personal tastes and preferences. Online shopping may seem a better option for the consumer who lives in the suburbs and has to drive for many miles. It is also a better option for the young who are meticulous about bundling online orders. For this case, it is advisable for the consumer to prefer shipping rather than overnight air to save more energy. On the other hand, In-store shopping is better since buyers can purchase their products from any place. They may have to walk or use some transportation to their desired store. Furthermore, consumers have the opportunity to see the real product rather than pictures and so get can immediately discern the quality of the product. In-store shopping offers more employment opportunities, especially to the young people. This is a useful strategy of improving the economic well-being in the society. In-store is besides useful to prevent widespread consumption of counterfeit and illegal products.
Persad, Michelle. “10 Reasons it’s better to Shop In-Store rather Than Online.” The Huffington
Post. 2015. https://www.huffingtonpost.com/entry/online-shopping_us_55ad182be4b0caf721b34893 accessed on 7 February 2017.
Tuttle, Brad. “What’s Wrong with Online Shopping?” Business Times. 2010.
http://business.time.com/2010/05/04/whats-wrong-with-online-shopping/ accessed on 7 February 2017.