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Sample Case Study Paper on Managerial Economics

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Sample Case Study Paper on Managerial Economics
Procter and Gamble: New Product Launch

The initial cost of going with Euro brand strategy for Procter and Gamble and associated strategy had an impact on the brand. The cost was that the company had to consider whether they were to come up with a product for each euro zone or deal with one product for entire region. This was going to be an expensive strategy. The company also used a lot of funds in carrying out marketing strategies for the introduction of the market within Europe.  The company also had to involve many people in trying to find out which strategy to use. The management on the other hand to consider the realities of the market and the relationships in doing so. For example, it had to incur expenses in finding out what their intended clients in Europe like and what they don’t like. It is important to know that what is considered best in one zone might not be important in the other zone. They also had to come up with customer preferences in various parts of the region which also took a lot of planning, development and execution.

  1. Based on the experience of the company, the European zone should not be considered as one region. There are different demographics for the company to consider before putting out their new product into the European market. Research has shown that customers vary in preference and income level. Therefore, Procter and Gamble should strive to divide the zone into three or so manageable groups and find out what products are liked by each group. The investigation will show them that what is preferred in one zone is necessarily not liked in the other group. Hence prompting the company to come up with different brands of product and strategies favorable for each region. Secondly there are some regions where people have higher incomes while some zones have individuals with low income. The company should therefore make products that suit the earnings of people in the various zones. For example, they can come up with an expensive product for the areas in which people earn highly while making a cheaper product for the areas in which people have low income levels. They should do this in order to capture customers of all the social classes in the society.
Mrs. Fields’ Cookies
  1. In the case of Mrs. Fields’ Cookies, inertia played a role in ensuring that the links between sales, costs and production does not match. Research shows that if production is lower than the costs of production, then it is most likely that the sales will be low hence there will be no profit. That is the case in Mrs. Fields’ Cookies case; the organization incurred a lot of funds in revenue costs but realized very little amounts of goods produced. Eventual when the goods were taken to the market, the sales margin did not exceed the production and costs, making the company to incur significant losses. This trend continued for a given period hence the company had to close down due to incurring huge losses.
  2. Ways to overcome inertia in decision making is by looking at costs, productions and sales. First, the company should ensure that all the costs of expenses are within their affordability. The cost of expenditure in any business should never exceed the amount of revenue of the firm. They should also seriously consider the costs and amounts of production. The amount of goods produced should be high so that when they are sold; the sales margin will large enough to carter for production costs and generate enough profits for the firm. Sales must exceed the amounts of production and other costs in order to make returns.
  3. The managers lost of the company must have lost sight of sales, cost and production. They failed to ensure that the link between these three factors brought profit to the company.
Multinational firms and Demand Deficiencies
  1. The regression results for the data are seen to be decreasing for each statistic made for the ten observations. This indicates a decrease in demand for the product of the company in most of their branches. If there was no decrease in demand, then the regression results would be increasing but not going down as is the case in the study. The change would also be blamed on the decreasing market process and low. The regression results also indicate a significant decrease in sales as feared by the owners of the firm. This might be a pointer to the fact that the number of sales across many branches have gone down as a result of customers shifting interest.
  2. From the investigations, it appears that the fears of the owners of the firm are justified. The amounts of sales have somehow stagnated over a period of time. The plotted results also indicates that the number of buyers, have decreased as well as the stagnation in the quantity of goods sold during the investigation from various brunches of the company. The market price of the company has been stagnating and decreasing in some areas. The decrease could be due to an effort to attract more customers, a strategy that did not succeed.
Mini Mill Steel Company
  1. The current production of steel is at 20% a 60% increase will be (1200 X 60) ÷ 20 = $ 3600 in sales for the next year
  2. In order to keep the sales for this year for next year, the company will need to increase the amounts of their sales in order to ensure profits. They also need to check the balances in their margins to those costs do not exceed revenues.
Rolls Royce Corporation income
  1. , P= 2000 – 50 X20, P = 1000
  2. 500 = 2000 – 50Q, 500 – 2000 = -50G, -1500 = -50Q. Q = -1500÷-50, Q=30 the company will sell 30 air craft engine

 

  1. P = 2000 – 50Q, 50Q = 2000 – P, therefore Q = (2000 – P) ÷ 50, Q = (2000 – 500) ÷50 = 30, therefore, the price elasticity for demand is $ 30.
  2. If the firm wishes to raise its profits by raising its revenues, it would not be recommended that they raise the prices because this might decrease demand for their goods especially if the competition is high in the market. Instead, the company should come up with a strategy that will enable it to sell more units per day as compared to the number of units they sold before. They should also increase their revenues with a reasonable amount that will not lead to massive increase in expenditure.

 

 

 

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