Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588
Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588

Sample Essay on the influence of Digital Media on E-commerce

This sample paper on(Sample Essay on the influence of Digital Media on E-commerce) was uploaded by one our contributors and does not necessarily reflect how our professionals write our papers. If you would like this paper removed from our website, please contact us via our Contact Us Page.

A Database of over Million Scholarly Resources. Start your Search Now

Sample Essay on the influence of Digital Media on E-commerce

Today, business communication has shifted from the traditional one that involved physical contact with the clients to one that embraces virtual connection. The development of digital media is among the primary factors that have influenced the change in business communication.  Unlike in the past where businesses relied on referral clients, today the clients make their buying decisions based on the information they gather from the digital sources (Steyn et al., 2010). Information in the digital media may be in the form of videos, graphics, and texts that are transmitted over the internet. The influence of digital media on ecommerce is great as the messages influence the demand of a product. Attracting and maintaining a large market share in the modern world requires companies to embrace digital media in their activities such as market research and product promotion. Before the advancement of technology, companies as well as individuals still communicated, but the trading was different from the way it is presently. This study highlights the way digital media has changed ecommerce by discussing the historical and global perspective of the media in the United States, Canada and Australia.

            The extent to which a company generates income from large sales volumes today is greatly influenced by the effectiveness of the digital media used in business communication. Social media is among the most common mode of communication used in the communication and it has proved effective because clients rely on the platform for their buying decisions. Digital media has made it easy for companies trading in ecommerce to communicate the value of their products effectively to the target audience, thus increasing the sales volume. The media has also influenced the perception of consumers on a company or its products because the role of customer service is effectively conducted through the internet.

Before the development of digital media in the United States, businesses mostly relied on the print media to reach the target market. Some of the print media used to communicate to the clients across the country included business magazines, newspapers and direct mails. The other mediums that were popular in the country included televisions and billboards. In the 1900s, the most popular medium of communication used in trade was radios. Later in the mid-1900s, the use of televisions intensified (Amblee & Bui, 2011).  Magazines such as Strategy magazine were also popular in business communication as they provided contacts that the clients could use to comment, complain or compliment a company’s products. The marketing magazine in Australia was among the most popular mediums that businesses used to communicate with the clients (Scupola, 2009). In the three countries, marketing research was mainly conducted through physical collection of data in the field.

            Due to the advanced technology, digital media has transformed trade in the three nations. In the United States, digital media has led to evolution of new products such as social games that include online gambling and eSports. Canada is also a market leader in video games that have been enhanced by the development of digital media. Digital media in Canada has led to establishment of companies such as Canadian Digital Media Network that provides marketing, financial and legal assistance to companies involved in ecommerce. In Australia, digital media has influenced consumer decisions according to a study conducted by Amblee & Bui (2011), who cite that 59% of the residents use access information of products through their smart phones and computers.

            Based on the findings on the situation before and after digital marketing in the three countries, it is evident that the medium has great influence on ecommerce. The most significant influence is the evolution of innovative products such as online games such as gambling. The other influence is consumer choice, making it necessary for companies to embrace the digital media in their activities.

References

Amblee, N., & Bui, T. (2011). Harnessing the influence of social proof in online shopping:            The effect of electronic word of mouth on sales of digital microproducts. International Journal of Electronic Commerce16(2), 91-114.

Scupola, A. (2009). SMEs’e-commerce adoption: perspectives from Denmark and Australia. Journal of Enterprise Information Management,22(1/2), 152-166.

Steyn, P., Salehi-Sangari, E., Pitt, L., Parent, M., & Berthon, P. (2010). The Social Media             Release as a public relations tool: Intentions to use among B2B bloggers. Public            Relations Review36(1), 87-89.

Sharing is: CARING

Are you looking for homework writing help? Click on Order Now button below to Submit your assignment details.

Homework Writing Help
We Can Help you with this Assignment right now!
Sample Essay on the influence of Digital Media on E-commerce

Are you looking for homework writing help on(Sample Essay on the influence of Digital Media on E-commerce)?Well, you can either use the sample paper provided to write your paper or you could contact us today for an original paper. If you are looking for an assignment to submit, then click on ORDER NOW button or contact us today. Our Professional Writers will be glad to write your paper from scratch.

 

We ensure that assignment instructions are followed, the paper is written from scratch. If you are not satisfied by our service, you can either request for refund or unlimited revisions for your order at absolutely no extra pay. Once the writer has completed your paper, the editors check your paper for any grammar/formatting/plagiarism mistakes, then the final paper is sent to your email.

Privacy| Confidentiality

Sample Essay on the influence of Digital Media on E-commerce

We do not share your personal information with any company or person. We have also ensured that the ordering process is secure; you can check the security feature in the browser. For confidentiality purposes, all papers are sent to your personal email. If you have any questions, contact us any time via email, live chat or our phone number.

Our Clients Testimonials

  • I appreciate help on the assignment. It was hard for me but am good to go now

    Impact of pollution on Environment
  • Am happy now having completed the very difficult assignment

    Creative Message Strategies
  • Your writer did a fine job on the revisions. The paper is now ok

    Ethics: Theory and Practice
  • The paper was so involving but am happy it is done. Will reach you with more assignments

    Title: Privatization in or of America
  • I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot

    Title: Bundaberg Inquiry
  • The paper looks perfect now, thank to the writer

    Health Care Systems
  • You helped me complete several other tasks as you handled paper. wonna thank you

    Critique Paper on Political Change

Related Articles

Sample Essay on the influence of Digital Media on E-commerce

Get more from us…

Would you like this sample paper to be sent to your email or would you like to receive weekly articles on how to write your assignments? You can simply send us your request on how to write your paper and we will email you a free guide within 24-36 hours. Kindly subscribe below!

Email Address: support@globalcompose.com