Lately, a number of companies include graphics in their yearly reports. One such company has been Renasant Corporation. The use of graphic elements involves inclusion of charts, photos, tables, and graphs in reports (Ryan 34). This is usually to help market the company to its shareholders and potential shareholders.
The graphic elements used by Renasant Corporation in preparing their 2013 annual report were pictures, maps, and graphs. The use of a picture to show the building where the company is located was effective as any user of the report can clearly see and visualize the building. There was also a map showing the location of the company. This clearly indicates the distance between the company’s location and neighbouring towns. The use of maps also helps to show the roads around the company’s location, clearly marked, for easy physical access. This type of information is not easy to present in words, hence the effectiveness of this element.
The company also used a line graph to show the performance of the company’s return. The line graph was effective, especially since it clearly showed how the company has performed between the year 2008 and 2013 in a comparative manner. The effectiveness of the graph is also shown by the fact that the information on the line graph does not contradict the explanation given below the graph.
From the above observations, it is clear that if properly integrated into the annual report, the use of graphic elements has a number of advantages. One of the advantages is that they are precise, and hence the information contained in the report is effectively delivered to the shareholders (Cullen 106). In addition, the use of graphics makes the report less boring, as it breaks the monotony of continuous use of words throughout the report. In summary, use of graphic elements in business writings helps in communicating the company’s information more effectively to the shareholders.
Cullen, Cheryl Dangel. The Best of Annual Report Design. Gloucester, Mass.: Rockport, 1999. Print.
Ryan, William E., and Theodore E. Conover. Graphic Communications Today. 4th ed. Clifton Park, NY: Thomson/Delmar Learning, 2004. Print.