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Sample Research Paper on Communication: Research Proposals

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Sample Research Paper on Communication: Research Proposals

Social media has become an ubiquitous part of the communication process and mass media has not been left out. Today, an event will be broadcast and known to the world even before media companies have had the chance to have their correspondents working on it. Journalism and reporting have thus become available to all thereby disrupting the traditional channels of new/events coverage. With this in mind, the phenomenon ought be understood.

Research idea 1

The involvement of the public through social media and how it affects the coverage of news/events by mass media

Research objectives

The research will try to establish or find out how social media has embedded itself in mass media, and the influence it has, if any, on the way mass media goes about its business. To understand this, the objectives of the research will be:

  • To find out how mass media and social media interact
  • To find out how social media involvement by the public shapes mass media news coverage
  • To find out the part social media plays while interacting with mass media coverage of events.
  • To find out the influence of social media updates from those on the ground/hot spots on mass media coverage of events
  • To find out which social media platforms are most adopted by the mass media when covering/reporting news events


The technological revolution that started in the wake of the 20th Century is yet to calm down, as a matter of fact it is covering new areas as it picks up speed. There has been evolutionary progress in the recent history that has made it possible through technology, this is, Web 2.0 that has revolutionized how people communicate and share information. With this change, traditional media (mass media) has been challenged as being the custodian and agenda setters. It is imperative that these technologies be highlighted to what they bring to the arena of mass communication.

Research idea 2

Information and communication technologies, specifically Web 2.0 and their influence on the consumption of mass media

Research Objectives

Web 2.0 (ICT) has enabled a variety of content to be available to consumers and the research will want to establish such an influence on mass media by having some objectives as listed below:

  • To find out Web 2.0 technologies that have been adopted by mass media as a platform to air/publish their content
  • To find out the content carried by Web 2.0 vis-à-vis mass media
  • To find out how much of Web 2.0 content is consumed on average by traditional mass media markets
  • To find out the influence of Web 2.0 and how it influences mass media coverage of events
  • To find out if Web 2.0 changes the way people view mass media

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Sample Research Paper on Communication: Research Proposals

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