1) What is memory? Memory is the ability to encode, store, retain and recall information pertaining to past experiences. Memory is crucial because it enhances the learning process, and enhances the adaptation to the past experiences. This enables people to survive in various environments. In fact, memory enables people to relate better to the environment

Introduction The Consumer-Brand relationship is a phenomenon in the modern times. People have an emotional attachment to brands because of the identity and hype associated with diverse brands. The brand gives a person an identity given that people acquire a brand use it, like it and introduce other members of society to the brand based

Introduction Self-awareness is a sharp realization of one’s character and personality. In 1972, psychologists Shelley Duval and Robert Wicklund developed the theory of self-awareness proposing that when we focus our attention on ourselves, we evaluate and compare our current behavior to our internal standards and values. We become self-conscious as objective evaluators of ourselves (Zhu,

Hallmarks of addiction are those characteristics that identify individuals who comprise of lessened control over substances or behavior, obsession with substance or behavior, and continued use and practice despite the well stated consequences. Whereas when referring to the physiological effects of addictive substance are the health effects brought about by the abused substances that generally

Introduction Organizational behavior can be termed as the study of human behavior and relations with the organizational policies. It potentially relates the interface of human conduct with the operational strategies of the organization. In the simpler context, it can be defined as a method to study which in attempt helps the organization in developing effective