Communication is vital for success of an individual in their career. Every single individual needs to build on their communication skills irrespective of their career. This is because as much as we may have great ideas and ambitions in line with our respective careers, we would have to communicate the ideas with others in order to succeed otherwise, and the ideas would be as good as useless. This implies that an individual’s communication skills is a key determinant to their career success and as such, the most single important thing that one could do for their career is to work on their communication skills.
The success of a company depends on the quality of communication skills of the employees. Effective communication skills would yield a couple of benefits for the company including building close connections with key communities in the marketplace, ease of solving problems and making company decisions, and steadier workflow and high productivity. Effective communication skills will also increase the chances of influencing trends, conversations, and perceptions among other numerous benefits.
Effective business communication constitutes five major aspects: provision of practical information, conciseness and efficiency of the information being presented, provision of facts as opposed to vague impressions, presentation of compelling and persuasive arguments with recommendations, and finally clarification of responsibilities and expectations.Communication in the contemporary world of business would call for an understanding of the employers’ requirements from their employees. Employers have quite a list of expectations from their employees’ communication skills. The expectations include organization of information and ideas in a logical order, construction of compelling narratives in order to gain acceptance for important ideas, and persuasive and coherent expression in a variety of media.
Employers also expect that their employees should: efficiently and effectively make use of communication technologies, apply ethics in their communication, communicate effectively with people from diverse backgrounds, be good listeners, evaluate information and data being conveyed critically to determine what to trust and what not to, observe approved standards of grammar, spelling and other regulations of high-quality communication, time management, among other factors.Communication in an organizational context often requires an individual to adjust their communication techniques and habits to suit the particulars of the business environment or company. This is because communication systems differ from one organization to another, as each communication is often uniquely identifiable to a given company.
Good business communication applies a communication approach that focuses more attention on the audience.An audience-centered communication approach is one of the major secrets behind successful business professionals. This approach requires business professionals to pay attention to their audience, and maintain a positive working relationship with them. One of the primary elements that determine the success of an audience-centered communication approach is etiquette.
The basic communication model constitutes the sender’s idea, encoding of the idea into a message, medium of communication, channel of communication, audience that the message would be directed to, the message-decoding process by the receiver, receiver’s reaction to the message, and finally provision of feedback. Ethical communication is vital in any business communication process. With all the power that communication holds, it could be easily misused, which makes ethical business communication critical. Ethical business communication addresses issues of plagiarizing content, selective misquoting, omission of critical information, disrespect on information security needs or privacy, and distortion of visuals or statistics.
At times, it may be difficult for one to distinguish between ethical lapses and ethical dilemmas. An ethical lapse is clear and easy to distinguish, as it is often illegal/unethical. However, the case is completely the opposite for ethical dilemmas. This is because ethical dilemmas often involve choosing among options that have no clear distinction, which makes them difficult to recognize and resolve. Making ethical choices in a company depends on three critical aspects that should be within the company/ business. These elements include appropriate structures and policies that support ethical individuals, ethical leadership within the company, and ethical individuals. However, some situations are unique in nature and cannot be addressed by codes of ethics in existence.
Pearson eText for Business Communication Essentials with additional content. Third Canadian Custom Edition for BCIT Communication Department.