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Sample Paper on Current Trends in Business

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Sample Paper on Current Trends in Business
  1. Cut-throat competition is motivating the recent interest in craft breweries. Small breweries are holding events that showcase unique brands of beer in an effort to command a larger portion of the market, and earn more revenues in sales.
  2. Opening a craft brewery is an entrepreneurial venture to more considerable Craft brewing requires tenacity, passion, and tolerance of ambiguity. It takes the self-belief to introduce new beer flavors into the market, and a vision for success. Defying the rules in production of beer is an entrepreneurial venture that adds a twist to the industry.
  3. The fast-casual restaurant market is growing more rapidly than standard-fare fast food due to the market being more conscious about the nutrients in their diet. People are willing to pay more for a meal at Shake Shack than Burger King because the company offers food that is healthier.
  4. Yes, it is a right time to launch a fast-casual restaurant chain because the market is continually getting concerned about eating healthy, and the industry is not saturated.
  5. The company’s humble beginnings resonate well with both the customers and investors. Clients can relate to the company giving them a sense of heritage. They also deem the company a family company, which creates repeat customers. Investors also feel that their efforts at helping the company grow are well reciprocated.
  6. Gasoline prices fell since last summer, but the consumer spending reduced. It was expected that with cheaper gas prices, the Americans could spend more in consumption. However, this has not been the case. This is because in January, retail sales declined by 0.8%. Furniture sales fell by 0.7%, while clothing sales dropped by 0.8% (Leubsdorf 1). Consumer spending in the U.S. generates two-thirds of its economic output. The gas sales plunged showing a worrying trend in the U.S. Consumers are holding onto their money. Economists suggest that they may be saving or investing it in other ventures as they speculate tough economic times.













Works Cited

Leubsdorf, Ben. “U.S. Retail Sales Fell 0.8% in January: Shoppers Show Restraint in Spending Gas Savings.” The Wall Street Journal (2014). Document.



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