The ad makes a claim that Red Bull is an energy-giving drink, which could force people to travel from and to the furthest corners of the world in search for it. Also, it claims that Red Bull can energize and invigorate people’s minds, is capable of showing people the ways of meditation, and gives people wings to fly and is an energy shot. Furthermore, there is a claim that any person in possession of Red Bull drink is considered a master by other people. They are respected for their ability to solve people’s problems related to energizing and invigoration of minds, as well as showing ways of meditation. The intended audience of the ad is soft and energy drink lovers worldwide. The audience is being asked to believe or accept the fact that Red Bull is an energy drink that gives people wings to fly and is also an energy shot.
The claim that Red Bull is an energy drink is evidenced by the fact that the two individuals in the advert have come to the farthest corner of the world in search of something that could energize and invigorate their minds. Once they are handed the Red Bull drink, they are seen to fly back to their place of origin with energy and vigor. Conversely, the claim that a person in possession of Red Bull is a master is evidenced by the fact that the two individuals in the advert kneel before the person with the Red Bull drink and praise him in all sorts of names such as ‘grandmaster’. The evidence can be rated as 9/10 as they convince the audience of the need to opt for Red Bull as an energy drink. In fact, today, Red Bull is the highest-selling energy drink worldwide, thanks to ads such as the one viewed. One of the assumptions made by the advert is that every person with the need to energize and invigorate his or her mind will be satisfied with the Red Bull drink and not any other. Apparently, not every individual with such need or demand will be satisfied with the drink. The two individuals are seeking to energize and invigorate their minds. However, after acquiring the Red Bull drink, there is no indication of how the drink energizes or invigorates their minds. Instead, they are seen flying back to their place of origin, and this underlines the existence of a contradiction between what is said and what is shown.
The sponsors should keep running the advertisement because of its validity. It is a valid strategy for convincing the audience on the strengths of the Red Bull drink such as its ability to energize and invigorate people’s minds, and its ability to give people the energy and gist to fly. However, a modification of the ad would enhance its acceptance by the potential audience. Other than giving the two individuals the ability to fly, the ad needs to be modified to indicate how the drink energizes and invigorates a person’s mind, particularly after consumption. For example, the sponsors need to modify the ad such that it shows the two individuals engaging in physical activities and exercises as a result of the energy acquired from the drink. Through this, the audience would be more convinced of its energy-giving ability.