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Sample Essay on Brand Analysis of Apple Inc

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Sample Essay on Brand Analysis of Apple Inc

Apple Inc. is a multinational company that deals with electronics such as iPhone, iMac, and iPods. Apple branding strategy is considered as one of the effective marketing strategies in the world, leading all companies worldwide to emerge the best branding company. Because of the brand, many customers who use one form of an Apple product would prefer using other models of Apple products to enjoy the other qualities of the Apple products.

Apple began its branding strategy when it changed its name from Apple Computers to Apple Inc., widening its variety of products such as Smartphones, Mac, iTunes, iCloud and Apps store. Fortunately, acquisition of the customers’ trust in their high quality computers in the market has made it easier for Apple Inc. to market their new devices. Through the years, the company in trying to reach most of their esteemed customers and providing quality services has opened up several shopping centers dealing in only their products. The key to their strategy is homogeneity of almost all their products and the visceral similarities of a simple and clean user interface. They also teach their customers how to use their gadgets providing them with all the information they may inquire about the product. These services are offered by well trained personnel.

The Apple Brand Halo Effect is another brand strategy that has remained appealing to the customers. Consumers who use the Apple iTunes and iPods associate the Halo effect to an attractive mechanism that always drives them to use more of the Apple products. During the past years, the sale of the Apple products has increased immensely due to the introduction of the Halo Effect in the year 2004. The invention of the Apple iPad computer together with the iPhone blended with the iMac has drawn several consumers to the Apple Mac computers and this has promoted the sales and customer interest of other Apple products.

Another consumer branding strategy used is the iCloud that enables all Apple users to share information within a given range. The iCloud enables mainstreaming of the products and this reduces the chances of theft. A data Centre based in a central place controls the information. The invention of the iCloud has created a rivalry between Apple and Google with most consumers migrating to use Apple products.

The commitment of Apple to develop several devices that use the same operating system has attracted most of the customers. The company is therefore capable of developing more new devices without much risk, timescale and higher costs of product development. Besides, the ability to develop complimentary products strengthens the trust from its customers as well as reduces the chances of competition from firms that also provide such products.

The integration of the supply chain of the Apple products with other companies provides a strong competitive strategy. The company works with an array of companies such as leading music and entertainment firms. Besides, Apple owns its own chip firm whereby it can monitor the standards of operation and its software. The company also manages its stores.

The high pricing value of the Apple products promotes trust in the quality of the products and services and therefore attracts a large group of customers. However, the company reduces its pricing to those who do wholesale trading as they maintain their profit and prices across the market.

In conclusion, Apple has the best brand strategy that has been observed to operate well without making them their customers as well as reduce the chances of incurring losses.

 

 

 

 

 

 

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