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Sample Case Study Paper on Effective Communication: Partnership in Italy

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Sample Case Study Paper on Effective Communication: Partnership in Italy
Question One

Melissa’s prowess in business communication internationally positively impacted her performance with the Italian partners. The positive and efficient communication is attributed to her understanding of her job, good listening and response ability,and giving a good public image about her company. She understood the situation at hand, embraced it, and responded by providing the necessary information about the product to the Italian partners (Hersey et al., 2016). She portrayed her professionalism by giving the Italian company the information they required from their US partners.

Question Two

 According to Murshed et al. (2015) to implement an effective communication strategy, one should understand the background of an organization on communication issues. First, Melissa’s primary source of information prior her visit to Venice was that she was aware of the Moscow trip cancellation by one of her colleagues at the last minute. She also found out that the Italian company had made attempts to get information about the product from the US Company in vain when she contacted the office to enquire about the travel plans.

Question Three

After traveling to Italy, Melissa realized that the partners’ source of frustration was the lack of the basic product information, and therefore, she knew that the Italian partners had a misconception of the product. Another after visit source of information for Melissa will be to keep contact with the partners, and make it known to the Italian partners that they were doing better,and there was no trouble between them.


Question Four

Certainly, what will account for Melissa’s change of attitude to deal with the Italians after her visit is determining the issue at hand and exchanging of information about the two companies. Consequently, the one on one meeting made this possible for her. She was in a position to answer all the questions asked and provided the essential information about the product.Finally, there was an agreement and the project developed.



















Hersey, P., Blanchard, K., & Johnson, D. (2016). Management of Organizational Behavior (10th ed., pp. 1-359). New Jersey: Pearson Education Inc.

Johansson, C., & Heide, M. (2008). Speaking of change: Three communication approaches in studies of organizational change. 

Murshed, S. T. H., Uddin, S., & Hossain, L. (2015). Transitivity, hierarchy and reciprocity of organizational communication network during a crisis. International Journal of Organizational Analysis, 23(1), 2. 

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