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Sample Business Plan Paper on Case study: Entrepreneurship

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Sample Business Plan Paper on Case study: Entrepreneurship

Diab Shoes Company is planning to produce foot ware for diabetic patients; the shoes will be produced as per customer specification. The targeted clients will be diabetic patients hence they will engage in a concentrated market.  The company will use sales representatives to reach customers at their destination and to widen the market. Electronic customer relationship management systems will be installed to enhance customer services at individual level.

            The company will employ persons with both technical and interpersonal skills. The materials used to manufacture the shoes should be of the best quality to produce Diab shoes. The aim is to relieve pressure on the foot, reduce shock, help to maintain proper posture and reduce motion joints; all these will enable the company to gain competitive edge in the market hence earning a greater market share.

            The company is suitable for diabetic foot ware since it is in a good position to produce customized diabetic shoes and it will comply with the prevailing policies and procedures in the industry. The company will manufacture Diab shoes and provide after-sale-services to guarantee Medicare certified as a way of satisfying and maintaining customer loyalty.

            Diab Shoes Company has various resources that are key to the business. These are the raw material for manufacturing the shoes, human resource to provide personalized services and the capital resources to start up a business and sustain the business for the foreseeable future. The company will engage in buying quality raw material from suppliers, manufacture the shoes as per the customer specification, and market the products and services by placing at medical centers, pharmacies and also displaying in web fronts.

            The company will employ operational and analytical customer-relation management systems to enhance customer services at individual level. The company will also consider customer functional unit by taking into account the population size, age and gender of the diabetic patients. The customers take their fit measurement and place orders via online or through a retailer.





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Sample Business Plan Paper on Case study: Entrepreneurship

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