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Sample Article Review Paper on NCM 512 Mod 5 Disc Resp to Mark Shiffrin

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Sample Article Review Paper on NCM 512 Mod 5 Disc Resp to Mark Shiffrin

The ability to discuss with a different person to enter a binding agreement pertaining a certain contentious issue is the epitome negotiations in today’s society. It is imperative to note that opposing parties to a matter of contention will have their own demands and expectations. Presented with two different alternatives driven by the two parties, the objective is to get a compromise that best suits the interests of the parties. Often times it is not usually the best resolution reached. It is therefore prudent to have the Best Alternative to a Negotiated Agreement (BATNA).

Consequently, negotiation is a science and has a method in which it is carried out. Every science entails a systematic approach that aims to solve a particular problem. The starting point should be the acknowledgment that disparity is eminent between the two parties (Raiffa, 1982). It is important to recognize that if the two parties cannot settle on an agreement they can choose to walk away. The parties have to critically assess the possibility of dissimilar outcomes (Kadane & Larkey, 1982)

Needless to say, BATNA is the best alternate plan when the talks start to get out of control or go in a direction that does not favor one party. It can also be the gateway to seal a deal that is beneficial, or simply abort and walk way. In the event that there is an alternative remedy to an abysmal offer, then there is power to build a more potent proposal. That is, either both parties settle to terms that favor them both or the losing party simply walks away. The more plausible a party presents its alternative, the better their chances in attaining an excellent deal (Sebenius, 1992).




Kadane, J. B., & Larkey, P. D. (1982). Subjective probability and the theory of

games. Management Science28(2), 113-120.

Raiffa, H. (1982). The art and science of negotiation. Harvard University Press.

Sebenius, J. K. (1992). Negotiation analysis: A characterization and review. Management

            Science38(1), 18-38.

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Sample Article Review Paper on NCM 512 Mod 5 Disc Resp to Mark Shiffrin

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