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Sample Essay on Developing a Strong Brand

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Sample Essay on Developing a Strong Brand

Brand positioning is the perception the brand creates in a customer and ensures that the customer purchases the brand.  Brand positioning includes factors, such as uniqueness and appeal. Shopping modes are the specific behaviors that customers put up when they enter a market, such as deciding to purchase a particular brand of items even if other brands enter the market. The retail positioning attributes are the specific portrayal of a company in its own distinct manner through actions, presumptions, and images.

            Retail can decide to position itself in a convenient way where the owner will be at ease of managing it so as to succeed. It should also have a specific product base, which will enable the retailer to specialize in proper distribution mechanisms and have the required knowledge in handling its publics. The focus of brand efficiency is majorly on development of trust to increase loyalty, such as marketing, messaging, packaging, logistics, and technology.  When positioning the brand, pricing is key as it enables customers to either purchase goods or go to a different brand. Depending on the price, customers will either purchase a particular brand or not.

            Positioning a brand at a place where different brands have build a name for themselves may be hard for new market entrants to succeed unless proper pricing mechanisms are adopted, which will make customers develop interest in that brand. Apart from quality and other determining factors, customers also prefer low priced items. Well established companies have already build a name for themselves, therefore, they offer lower prices for their products due to economies of scale unlike upcoming companies that should put in more effort that match the market needs.  



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