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Sample Coursework Paper on Term Paper Topic

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Sample Coursework Paper on Term Paper Topic

Clothworth is a clothing company based in the United Kingdom with two giant stores in London. Since inception, the business has been selling products from its physical stores. However, most of the firms in the clothing industry have embraced the recent technology of e-business. The companies now sell their cloth articles using the online platform that has transformed to create an e-market that extends to the global scale.

Therefore, Clothworth has decided to keep the pace with the technology and use the online market to serve its customers. To facilitate its online selling ability, it will improve its website and incorporate all links to the products that will be sold online. In addition, it will provide all links to enable the customers to pay for their purchases online through debit and credit cards or other online money processing companies. Since, I am the company IT administrator, I will lead the undertaking.

The intended project to extend to online selling has several advantages that can enable Clothworth to meet its goals. Most importantly, the online market is so extensive hence, it will provide a bigger and wider market for the company to sell more products than its current sales. Since the company has been selling all of its products locally, it will be an opportunity to ship the items to other countries. A wider market will translate to more improved sales to make the company more profitable. There is also the possible reduction of costs for the company, in particular, the sales and distribution costs. Another positive impact of e-selling will be all-round-the-clock selling since it will provide its services 24 hours, seven days(Lee, 2012).

The advancement will be encouraging to the customers who will have the privilege of shopping from the comfort of their homes (Lee, 2012). With the various advantages that the company stands to reap, it has set its performance targets. By the end of the first year, Clothworth is expected to increase its customers by 20 percent from the current number, increase its profitability by 40%, and open up two more physical retailing stores in the city of Manchester, England. The company speculates achievement of all these goals through the possible increased market and the associated increased selling.

The undertaking is so involving; hence, a lot of physical and human resources will be required. Most importantly, the company will have to upgrade its servers to accommodate the huge online activities forthcoming. The current servers are outsourced from a UK web hosting company hence the company experiences regular delays and at times a downtime. Therefore, the upgrade will involve establishing its non-shared servers to improve the reliability of the website without any delays and faster transactions. The servers will also ensure the security of its online business since the e-market is susceptible to cyber fraud and crimes such as hacking(Laudon & Traver, 2002).

The project will also need the installation of computers in two big rooms with competent personnel that will facilitate the online transactions and offer customer service. Other human resources needed are the server administrators who will ensure that everything is normally working regarding the website and the server. However, to facilitate distribution of its sales, Clothworth will have to outsource services from product shipping companies such as the Germany-based DHL so that it will be delivering all its sales to the international market and purchase delivery vans to deliver items in the local market. 



Laudon, K. C., & Traver, C. G. (2002). E-commerce: Business, technology, society. Boston: Addison Wesley.

Lee, I. (2012). Electronic commerce management for business activities and global enterprises: Competitive advantages. Hershey, PA: Business Science Reference.




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