Art is a multiple discipline consisting of various activities from social analytics and creativity. The human visual creativity, artworks (performing artifacts) and auditory have been used in different occasions or settings to express the technical and imaginative skills or ability of the authors, painters or artists (Jelinek& Alana 168). Accordingly, art has undergone a dynamic change from the ancient world to the contemporary globe. In this scenario, music as a performing art have diversified and has taken a new dimension in the field of art as a whole. Excellent art as an artwork is primarily created for the purpose of the aesthetics and not for functional or commercial use. Music recital became the most unusual type of performing art and its development dates back to the prehistoric era.
Music is a cultural activity and an art form which has sound and silence as it primary mediums. It was created by the process of the artist performing in the front of the audiences either through the recital, dancing and soloing. Music has significantly improved human behaviors, characters and shaped attitudes in various societies in the prehistoric times. Through this art, the community has understood their life process and thus prepared them for better roles, functions, and responsibilities. They have recognized different factors that can interfere or initiate change within their societies. It replaced various mediums of communication since it was efficient and nearly all the family members of the clan can emulate the message more efficiently than other communication vessels.
The ideological perception of music in the ancient society have changed as the art revolutionizes. The market position or segment of music takes the new direction in the contemporary world and has formed an important part performing art. It has modernized the marketing sectors, strategies, audience segment, trends and festivals (Abreu-Novais, Margarida & Charles 46). The primary marketing area is the audience or fans who can buy the recorded music or attend concerts of the artists. This has changed the music industry and the artist’s economic lives. The development of music sector as a product of performing has been influenced by various activities from the prehistoric era to date. Culture formed an essential part and in the process of development impacted the area both positively and adversely. Cultural factors such as wars due to lack of social ethics in many societies affected not only music recital industry at large but also channels for its success.
Wars mainly affected the artists’ timescale to perform to the audience based on their fear of being attacked by various communities due to the lack classical ethics, races and ethnic divisions in the old ages. Also, during racial group, rebellions and wars, the authors had various areas of composing their music to help the society understands their problems and how to curb them thoroughly. The economy interfered with the industry; recording music was expensive, and artists could not get much from it thus demoralized some artists due to the financial inability (Horowitz 37).
The customers of this art form or product had its customers from various societies and other global nations based on its message. Consequently, the audience were the esteemed customers during the times. Their primary concern to this art was to shape behaviors and attitudes of the societal lives, as a way of communicating relevant information to the world and to feel the heart of the entertainment. Music recital in its profile has taken the important procedure to pierce the contemporary world and has revolutionized art based on the technological adjustments.
Abreu-Novais, Margarida, and Charles Arcodia. “Music festival motivators for attendance: Developing an agenda for research.” International Journal of Event Management Research 8.1 (2013): 34-48.
Horowitz, Noah. Art of the deal: Contemporary art in a global financial market. Princeton University Press, 2014.
Jelinek, Alana. “Introduction.” Journal of Visual Art Practice 13.3 (2014): 159-168.