Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588
Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588

Sample Essay on SWOT analysis of Marshalls

Understanding Your Essay Needs

Writing an assignment on SWOT analysis of Marshalls can be a challenging task. Since we understand your needs, we have prepared a sample essay on Analysis of Marshalls. You can use this essay for reference purposes only. Should you want to submit an assignment on SWOT analysis of Marshalls, please contact us for an excellent written paper from scratch.

SWOT analysis of Marshalls: Company Review

Marshalls is owned and operated by TJX Stores, based in the United States. The chain specializes in apparel, domestics, accessories, Giftware and jewelry. TJX operates more than 3,200 stores across the country. Marshalls has a full line of menswear and shoes with over 940 stores in America. On the other hand, its HomeGoods chain specializes in home furnishings, and has more than 450 stores scattered across the US. Read this SWOT analysis of Marshalls and discover how the business environment shapes its business performance. The analysis will focus on the company’s strengths, weaknesses, opportunities and threats.

SWOT analysis of Marshalls: Strengths

Marshalls remains a leading chain retailer and brand name in the United. In this section, you will understand some of the company’s areas of strength. Firstly, Marshalls is a strong brand name. Today, it is America’s second largest off-price retailer of family apparel and home fashion.

In terms of performance, Marshall’s has recorded stable financial results in recent years. For example, in 2014, the chain registered an increase of 6% in its revenues. During this fiscal year, jewelries, accessories, and home fashions performed exceptionally well to boost the company sales. In most parts of the US, the sales were because of higher prices and customer traffic, driven by unfavorable weather patterns in some regions.

The company also has appealing designer products, which attract customers. In other words, Marshalls keeps pace with the changing world of fashion to meet the tastes and preferences of its customers at all times. The volatility of the economy and the looming recession also drives most US buyers to off-price stores.

SWOT analysis of Marshalls: Weaknesses

Even with the above areas of strength, this SWOT analysis of Marshalls reveals that the company has several weak points, which undermine the thriving of its business. What are these bottlenecks? The first weakness is the company’s low brand awareness. Marshalls has not done well in creating awareness of its brand across the country. Thus, in some States, people do not know a lot about its products and services.

Another weakness for Marshall is its low standard customer care services. Cases of customer dissatisfaction at Marshalls are common. This leads to loss of credibility and mistrust as customers do not feel valued by the company.

In addition, Marshalls’ small business units affect the company’s performance. When compiled, the cost of running these scattered business units poses a challenge of bloated cost of running the business. The current and future competitors of Marshalls also undermine the company’s ability to excel in the market.

SWOT analysis of Marshalls: Opportunities

From this SWOT analysis of Marshalls, it is clear that it has several opportunities, which the management could exploit to ensure that it remains top on the game. Its greatest opportunity is the looming recession and economic volatility. If the US economy does not grow, consumers will have low purchasing power and opt for offset price stores like Marshalls. This would increase the company’s customer base and profits in the end.

Another opportunity for Marshalls is expansion of its network to other countries. Today, Marshalls operates mainly in the US. It should consider having stores in emerging Asian markets like India and China, which offer potential for business expansion.

In addition, Marshalls should consider introducing new products in its stores. A good consideration is the introduction of sunglasses and jewelry collection. This would attract more customers and enhance its competitive advantage in the market.

Writing Features

Privacy| Confidentiality

We do not share your personal information with any company or person. We have also ensured that the ordering process is secure. For confidentiality purposes, all papers are sent to your personal email.

The true THRETS of Marshalls in doing business

Marshalls, like other company in the world, has a range of threats that make it hard to realize its full potential. What are these challenges? The first serious threat is cutthroat competition. Its main competitors are Ross Stores, Retail Ventures and Men’s Wearhouse. With this stiff competition, the company is torn between making profits and maintaining its rank in the market. This may affect profits, as more strategies are sort to strengthen its brand in the market and counter competition.

Moreover, the fluctuating economic growth poses a real threat to the future of the business. In particular, the ability of customers to purchase will depend on the economy.

This SWOT analysis of Marshalls presents strengths, weaknesses, opportunities and threats of the company. Do you need more help?

SWOT analysis of Marshalls: References Used

http://www.vault.com/company-profiles/retail/marshalls-of-ma,-inc/company-overview.aspx

http://www.mbaskool.com/brandguide/lifestyle-and-retail/9722-marshalls.html

http://www.swotanalysis24.com/swot-m/68195-swot-analysis-marshalls.html

http://swot.advisorgate.com/swot-m/24092-swot-analysis-marshalls.html

Sharing is: CARING

If you consider this information useful, share so that others may get a chance to read. Thank You.

Our Clients Testimonials

  • I appreciate help on the assignment. It was hard for me but am good to go now

    Impact of pollution on Environment
  • Am happy now having completed the very difficult assignment

    Creative Message Strategies
  • Your writer did a fine job on the revisions. The paper is now ok

    Ethics: Theory and Practice
  • The paper was so involving but am happy it is done. Will reach you with more assignments

    Title: Privatization in or of America
  • I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot

    Title: Bundaberg Inquiry
  • The paper looks perfect now, thank to the writer

    Health Care Systems
  • You helped me complete several other tasks as you handled paper. wonna thank you

    Critique Paper on Political Change

Related Articles

Analyze the Nursing Roles in providing Comprehensive care in a Variety of Community Health Settings

Community Settings This week’s graded topics relate to the following Course Outcomes (COs). CO3: Plan prevention and population-focused interventions for...
Read More

Case Study Assignment on Ethical Issues in Asia-Pacific business

Case study assignment on Ethical Issues in Asia-Pacific business For this assignment, students will write a case study report in...
Read More

Sample Report Paper on The proposed reward system and strategy for the big city university

A good reward system should motivate workers. It should also attract and retain the same workers. On the contrary, a...
Read More

Management of PCOS through Homoeopathy-A case report

Introduction PCOS is the acronym for Polycystic Ovarian Syndrome. It is the most common endocrine disorder of women in their...
Read More

Feel free to talk to us

Get more from us…

Are you looking for custom essay writing service? We deliver high quality writing help across disciplines. Contact us for professional assignment help. Visit our homepage and experience a world of excellent research writing solutions.

Email Sales@GlobalCompose.com

Call Now! +1-315 515-4588