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Project Assignment on Communication Strategies

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Project Assignment on Communication Strategies

Finish one part of the communication plan.


The John Smith Donor organization published this in the Herald Times and IDS: A generous Bloomington family, the John Smiths, have established a $200,000.00 grant that has been earmarked for use to serve and improve the Bloomington community. The grant is distributed on an annual basis. Recipients of the grant will have to reapply each year. The objective of the grant is to help those in need. Help can come in many forms thus the family has asked that members of this class (the audience) to help the board decide how this money will be distributed and used. Five groups will be competing for the limited amount of funding. You will have to recognize that your project may certainly be worthwhile and important, your proposal will not exist in isolation from other projects. The money will be allocated until funds run out. Not all presenters are guaranteed a grant!


The students will construct and then present a grant proposal in front of a board. The board members want a crisp, clean, and professionally delivered grant speech. They are looking for a proposal that includes a clearly defined communication plan, with examples, to build community interest and buy-in into the organization. A projector, computer, and speakers will be provided in case the presenters would like to use them. 


The organization we represent is middle way house. We want to use money to focus on career service for victims of domestic abuse.

We need to come up with a communication plan for this situation, you only need to focus on this component

Target audience profile(s) and targeted communication strategies

  1. A) Unfortunately we do not have the capacity/resources to do an extensive research endeavor to identify target audiences through polling methods etc. Each group however should use internal group measures to determine key audience members, their barriers to commitment to your event/project.

B) Two major groups need to be identified – the first are the participants OR possible contributors/stakeholders in your organization’s project/event/goal. The second group is the John Smith family panel members. Profiles of each family members will be provided

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