Open Always
Email: Call Now! +1-315 515-4588
Open Always
Email: Call Now! +1-315 515-4588

International Marketing Strategy – an Analysis of P&G

Assignment Writing Help

This assignment question was recently posted by one of our customers and shared with our professional writers. If you are looking for assignment help on this topic or similar topic, click on ORDER NOW button to submit your details. Once we have your order details, your assignment will be assigned to one of our best writers, who will then proceed to write your paper and deliver it within your specified deadline. Thank you for choosing us today!

International Marketing Strategy – an Analysis of P&G

Assignment Briefing: You are required to draw up an International Marketing Analysis for a case study brand (please see the brand name below), and critically evaluate the main marketing activities of the brand when offering one of their products in a local market and an international market. 

More specifically, you are required to select only one of the company’s products for the purpose of this assignment, and conduct a thorough analysis. The analysis will include comparisons between the Marketing activities of the case study brand in the UK and those in a country of your choice. You will need to adopt a ‘compare and contrast’ approach, to critically evaluate similarities and differences of the Marketing activities of case study brand when offering the product in the UK versus the country of your choice. The UK will be considered as the ‘local market’ (regardless of the country of origin of the brand) and the country of your choice will be considered as the ‘international market’. 

In order to present a well-constructed report, you will need to carry out a thorough evaluation of the brand’s International Marketing activities and that of their key competitors. You will also need to investigate the latest trends and developments within the particular sector. 

The key to success in this assignment is the critical evaluation of the International Marketing activities related to your chosen product, and this can be achieved with the use of theoretical concepts and models along with plenty of examples related to your case study brand. All arguments made should be evidenced and well-justified. 

Case study Brand: 
Procter & Gamble 

Indicative Structure:  Non-anonymous Cover Sheet (available on Moodle)  Title page with student details and coursework details  Executive summary. No more than one page.  Table of contents  Introduction (a brief synopsis of the report and the case study brand).  Environmental Analysis in the two countries (Macro Analysis) o Critical evaluation of key factors influencing the sector and/or the case study brand. (PESTEL model is optional – to be provided in an appendix)  Industry Analysis in the two countries (Micro Analysis) o Critical evaluation of key industry factors influencing the case study brand/product. (Porter’s 5 Forces model is optional – to be provided in an appendix). Focus should be given on competitor analysis and buyer behaviour.  Marketing Strategy Analysis: STP o Critically evaluation of where the brand stands in both markets (SWOT Analysis is optional). Focus on brand resources and capabilities and brand reputation. o Segmentation – Targeting – Positioning to be provided separately with clarity and detailed justification in the main body of the report.  Marketing Strategy Analysis: Promotional Activities o Critical evaluation of the main activities of the brand when promoting the product of your choice in the local market and the international market (7Ps/Marketing Mix is optional – to be provided in an appendix). Focus should be given on customer acquisition and retention activities.  Conclusion and Recommendations  List of references in Harvard Format  Appendices (optional) 

Please note that in the main body of your report you should focus on critically analysing the key (only) aspects of the factors influencing the International Marketing Strategy of the case study brand, instead of providing an exhaustive list of information regarding those factors. Criticality, rather than a lengthy description, is required in this assignment. 

Assignment Requirements:  Word count limit: 2,000 (i.e. from 1,800-2,200 words strictly).  Sections not included in the word count: title page, executive summary, table of contents, reference list and appendices.  Submission on Moodle via Turnitin.  Extensive secondary research is required to develop your assignment.  Primary research would be welcome, but not required in this assignment – Ethics approval will be required prior to primary data collection (Ethics form available on Moodle).  Analysis must be supported with evidence (citations, quotations and referencing).  Illustrations, graphs, charts, figures, pictures, tables and sketches are properly part of the report and may be placed throughout the text, or included in an appendix, and referenced. These are not included in the word count. NB: tables created to facilitate the presentation of models, when placed within the main body of the report (e.g. PESTEL table, SWOT etc.), will be included in the word count.  Attention! Text saved within images included as tables will NOT be marked by your tutor as part of the major criteria for the assignment and will be considered as appendix content only.  All sources of information must be cited throughout the report – In-text citation should be in Harvard Style of Referencing;  A full reference list in the Harvard format is required;  Application of knowledge gained throughout this module should be emphasised; 

Layout: Your work should be word processed (e.g. in Microsoft Word document) in accordance with the following:  Font style Times New Roman, font size 12  1.5 line spacing.  The page orientation should be ‘portrait’  Margins on both sides of the page should be no less than 2.5 cm  
{pampers} the product im choosing 

Academic Writing Help

All writing formats, 24/7 customer support via live chat, email or phone number, and timely delivery guaranteed.

Are you looking for homework writing help? Click on Order Now button below to Submit your assignment details.

Homework Writing Help
We Can Help you with this Assignment right now!

Are you looking for homework writing help on this topic? This question was posted by one of our client seeking homework help.  If you are therefore looking for an assignment to submit, then click on ORDER NOW button or contact us today. Our Professional Writers will be glad to write your paper from scratch, and delivered within your deadline. Perfect choice for your excellent grades!


We ensure that assignment instructions are followed, the paper is written from scratch. If you are not satisfied by our service, you can either request for refund or unlimited revisions for your order at absolutely no extra pay. Once the writer has completed your paper, the editors check your paper for any grammar/formatting/plagiarism mistakes, then the final paper is sent to your email.

Privacy| Confidentiality

We do not share your personal information with any company or person. We have also ensured that the ordering process is secure; you can check the security feature in the browser. For confidentiality purposes, all papers are sent to your personal email. If you have any questions, contact us any time via email, live chat or our phone number.

Our Clients Testimonials

  • I appreciate help on the assignment. It was hard for me but am good to go now

    Impact of pollution on Environment
  • Am happy now having completed the very difficult assignment

    Creative Message Strategies
  • Your writer did a fine job on the revisions. The paper is now ok

    Ethics: Theory and Practice
  • The paper was so involving but am happy it is done. Will reach you with more assignments

    Title: Privatization in or of America
  • I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot

    Title: Bundaberg Inquiry
  • The paper looks perfect now, thank to the writer

    Health Care Systems
  • You helped me complete several other tasks as you handled paper. wonna thank you

    Critique Paper on Political Change

Related Articles

Analyze the Nursing Roles in providing Comprehensive care in a Variety of Community Health Settings

Community Settings This week’s graded topics relate to the following Course Outcomes (COs). CO3: Plan prevention and population-focused interventions for vulnerable populations using professional clinical judgment and evidence-based practice. (POs...
Read More

Case Study Assignment on Ethical Issues in Asia-Pacific business

Case study assignment on Ethical Issues in Asia-Pacific business For this assignment, students will write a case study report in 2,000 words based on a case identified with circumstance or...
Read More

Sample Report Paper on The proposed reward system and strategy for the big city university

A good reward system should motivate workers. It should also attract and retain the same workers. On the contrary, a bad reward system does not do either of these things....
Read More

Management of PCOS through Homoeopathy-A case report

Introduction PCOS is the acronym for Polycystic Ovarian Syndrome. It is the most common endocrine disorder of women in their reproductive period manifested by irregular menstrual cycles and polycystic ovaries,...
Read More

Get more from us…

Would you like this sample paper to be sent to your email or would you like to receive weekly articles on how to write your assignments? You can simply send us your request on how to write your paper and we will email you a free guide within 24-36 hours. Kindly subscribe below!

Email Address: