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Field Study based on Beauty Image in America

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Field Study based on Beauty Image in America

Intro to Sociology Field Study

Fall Term 2018

Beauty is “the last best, belief system that keeps male dominance intact.”

Wolf, Naomi. (2009). The Beauty myth: How images of beauty are used against women.  New York, NY:

       Harper Perennial.


Your first outside of class assignment is a field study based on Beauty Image in America.  This project goes hand in hand with the chapter on socialization in that the media perpetuates the idea that there is an “ideal” beauty type in America.  At one point in time, the blonde-haired blue-eyed Barbie doll was the ideal beauty type, however, as time has passed, we are beginning to see representations of women in the media that go against this traditional idea.  For this assignment, you will choose three images and interview at least two or three groups of people.  Groups are preferred to ensure that you get a collective rather than individual response.  I have included three images that you can use, or you can choose three images for yourselves. 

Before you begin, explain your purpose for asking for assistance in completing your assignment.  For example, “we are conducting a social experiment on ideal beauty standards in America for our Intro to Sociology class….is it ok for us to interview you?” “The interview will be recorded.”  Using the interview method, you will be required to make a video of the groups you choose to interview.  Begin by asking your interviewees to view each image, giving a few seconds between each image.  Then ask the following questions:

  1. What are your thoughts about the images presented?


  1. Which image do you feel is the most attractive, and why? (They can only choose one)


  1. Which image do you feel is the least attractive, and why? (They can only choose one)


  1. Where do your ideas about beauty come from?


  1. Do you do anything to change how you appear before you present yourself to the world (e.g., wear make-up, straighten your hair, etc.)? Why?


  1. How do you feel you judge people based on your ideas about beauty? Do you feel like judging others has caused harm?




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