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Entrepreneurship and Innovation : A business model approach

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Entrepreneurship and Innovation : A business model approach

Choose ONE of the following statements and critically evaluate:

1. Whether entrepreneurship is a discipline that can be learnt?

2. Your involvement (past or present) in an entrepreneurial start-up.

3. The effectiveness of an intrapreneurship culture in an organisation you have worked in (this could be an organisation from your placement training year, or from previous employment).

4. Whether, in your opinion, opportunities exist independently of entrepreneurs, or are created by entrepreneurs?

In this case I would like you to do question 1 and use different theories based on different entrepreneur concepts to support the report.

Your report should use theoretical concepts, personal experience, influences and characteristics, models explored in class, and independent and wider research to support your evaluation.

Your final report should be presented in a professional format. It is expected that your assignment will not exceed 2000 words. Use Harvard referencing throughout.

Assignment Marks
A detailed marking Rubric is included towards the end of this document. Marks are distributed as shown in the summary table below:

Assignment section Maximum Mark
Introduction – critical evaluation 10
Justification for definition of entrepreneurship 20
Critical evaluation of chosen statement 40
Use of theory to support evaluation 20
Presentation of assignment 10
Total marks available 100

Assignment Structure Guidance
1. Title page
2. Executive summary
3. Table of contents
4. Introduction
a. Which statement did you select and why?
i. Provide a ‘big picture’ overview of the subject, its relevance to you and influence on others. In other words, explain why this is a statement worth evaluating?
b. How will you approach this assignment?
i. What are the main points you will evaluate in your assignment and why have you selected this approach?
5. Definition of entrepreneurship
a. Define entrepreneurship and justify your own position/views/opinions (supported by theory).
6. Evaluation of your chosen statement
a. Recognise and argue different points or opposing perspectives. By doing this, you show that you have thought critically about the points you are making.
b. Use examples relating to your own experiences, influences and characteristics to support your evaluation.
c. Where appropriate make recommendations for improvement/development opportunities.
d. Support your discussion throughout, i.e., use theoretical concepts, personal experience, models explored in class, independent and wider research to support your evaluation. Use Harvard referencing throughout.
e. You may write in the first person.
f. You can structure this section as you wish.
7. Conclusion
a. Conclude by linking back to your opening introduction and your overall judgement of the statement.
b. Persuade the reader of the validity of your evaluation.
c. You may wish to briefly summarise your main recommendation.
d. Do not include any new information in this section
8. Appendices
9. References

The word count includes:
• Introduction
• Discussion
• Recommendations
• Conclusion
• Text in tables
• Text in figures
• Headings and Subheadings

The word count does not include
• Executive Summary
• Table of Content
• References list
• Appendices

Writing Style

Try to use simple straight-forward English and avoid:

• Over-long, complex sentences.
• Jargon.
• Informal phrases or words.
• Over-repetition of the same word.
• Too many abbreviations.
• Use a professional font and size.

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