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Business Press Synthesis Presentation and Web Publication

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Business Press Synthesis Presentation and Web Publication


  1. Team charter
  2. Presentation
  3. Draft web publication
  4. Final web publication
  5. Peer evaluation

Learning Goals

This assignment is designed to give you experience reading, analyzing, and discussing material from the business press. It provides an opportunity to practice working in small groups and to develop professional speaking skills. It also allows you to practice rhetorical awareness by communicating about a single topic to different audiences using different mediums.


  • Week 2: Create teams, complete team charters, and sign up for presentation dates.
  • Weeks 3 – 13: One team presents each week (see course schedule).
  • Week 5: Web publication draft is due on Blackboard by the start of class.
  • Week 9: Final version of the web publication is due on Blackboard by the start of class.
  • Peer evaluation should be completed by the end of the semester.


This collaborative assignment is worth 15% of your final grade (5% for the presentation and 10% for the web publication). The team charter and peer evaluations are part of your course participation grade. After the final paper is turned in you will have the opportunity to rate your teammates’ contributions to the assignment. Students who do not participate fully and whose contributions are rated poorly by their teammates may be given a lower grade than their teammates.

General Overview

As a team, choose a narrow topic that is related to the material covered during the week your team will present. (For example, if your team is assigned the “Communication in the Workplace” week, then you might narrow the focus to “non-verbal communication in an interview setting.”) This topic will be your focus for both the presentation and the web publication.


Your team will find one article related to your narrow topic to present on. Make sure the articles are from one of the approved media outlets listed below, and submit it to the instructor for approval by class during Week 3 (NOTE: if you are presenting this week, then get approval the week before your presentation). The article must explore your topic in some depth; it should not cover an entire topic (e.g., leadership) but should focus on a narrow aspect of the overall topic (e.g., the difference between a manager and a leader). Your group will prepare an analysis of the article, discuss how it is relevant to the audience (your classmates), and include at least one real-world example, which will most likely come from another source. You are encouraged to include your own professional experiences in this presentation, but keep in mind that these anecdotes do not replace the required real-world example.

Do not just summarize the article. Instead, your analysis should include your own insight and perspective. Think about how you and your audience understand and relate to the issue. What is the significance of the topic and the article for you as business students and emerging professionals?


Your articles for both the presentation and web publication can be taken from any of the following:

The Wall Street Journal


            — The New York Times

The Washington Post

Harvard Business Press

The Financial Times

The Economist

— Bloomberg Businessweek   


Your 10-12 minute presentation should be thoughtful and engaging, with each group member speaking. Your fellow classmates are the audience for the presentation. Please do not use any visuals for the presentation. Begin by summarizing your article for no more than 1-2 minutes. The main part of your presentation should focus on your real-world example(s) and the significance of the topic and article for your audience (undergraduates in business school). The last 3-4 minutes should be a discussion period; you should provide some thought-provoking discussion questions and then you should finish by answering questions from the audience.


Web Publication

Like the presentation, you are expected to analyze the topic, provide the significance to the audience, and provide a real-world example (again, personal anecdotes are encouraged but do not replace the required real-world example). The publication should also include a brief introduction of who you are. The audience is working professionals looking for some relevant information online.


Your publication should be long enough for you to critically engage with the topic and the supporting articles by discussing the quality of the information (does it come from reliable sources?), by indicating whether you agree or disagree with the assertions in the articles (and why or why not), and by providing a thoughtful alternative view when appropriate. It is okay to disagree with the articles, but do so in a respectful manner. What might the original texts have left out? What insight do you have to add to the conversation? What aspects of the articles grabbed your attention and why? Consider this publication a place working professionals can access a fairly comprehensive background on the chosen narrow topic.


Rather than focusing on just one article like you did for the presentation, you are now expected to use four to five (4-5) articles to discuss and support your topic (one source can be the same one you used for your presentation).


Draft and Final: Your publication should include visual images and hyperlinks to take advantage of the web medium. (If you can’t hyperlink to a source, please use APA-style, in-text citations. See Purdue OWL’s page on APA citations for assistance: Include an APA-style reference list at the end that includes all sources mentioned in the web publication.


Draft ONLY: The full draft should be submitted in a Word document to Blackboard by the due date.


Final ONLY: Use one of the free sites, such as WeeblyWordPress, or Strikingly, to create your final web page. You also may want to consult graphic design tools, such as


Grading Criteria


  • Did the students chose a narrow topic to discuss, and find an appropriate article to cover it?
  • Did the students present a real-world example and explain how it is related to the narrow topic?
  • Did the students offer insight as to the significance of the topic, article, and example, keeping the audience (business undergrads) in mind throughout?
  • Did all group members participate equally during the presentation, and was the presentation cohesive and comprehensive?
  • Did the students use the time appropriately, as defined above?


Web Publication

  • Did the students critically engage with the topic?
  • Did the students include at least one real-world example and explain how it relates to the chosen topic?
  • Did the students offer insight as to the significance of the topic, articles, and example(s), with the audience (working professionals) in mind throughout?
  • Did the students include 4-5 sources and provide a thoughtful, well-reasoned response?
  • Did the students open by introducing themselves and conclude with a thought-provoking question in hopes of engaging their external audience?
  • Did the students use the medium appropriately by including images, hyperlinks, and headings? Did they use proper in-text citations and a reference list when necessary?
  • Was the voice consistent throughout the publication?
  • Was the writing clear, concise, and critical? Was it proofread and free of grammatical errors?
  • Did the students turn in a complete draft by the due date?
  • Did the students incorporate the feedback from the draft and turn in a substantially revised final version by the due date?

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