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A report on Red Bull

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A report on Red Bull

Write a report on Red Bull base on the following information using 12-point font and Times New Roman

  1. Name and description of product and company – What is the product’s name? What is it? What company makes it? When was it introduced? Where is it produced? (5 pts)
  2. 2. Product Category and Trends – What is the size of the product category (total dollar or unit sales of all competitors in the category)? Who are its major competitors? What is the market share of each of the major competitors and of your brand? What is happening in the market that is affecting this product category and this brand? (20 pts)
  3. Target Market – Describe the target market for this product using market dimension variables. These are segmentation variables such as demographics, psychographics, behavioral and/or geographic. It should take only a few sentences to precisely describe the typical consumer of the product using these variables. (15 pts)
  4. 4. Explanation of the need – Explain the need that this product fulfills as it relates to its specific target market. Is it a “Me Too” imitator? How is it different from other product brands in the market? What is the product’s positioning? (15 pts)
  5. Marketing Mix – Describe each part of the 4 Ps.

Product Offering – In addition to the name, this includes the product’s features/attributes, the packaging and any other things that make this offering unique and increases its ability to satisfy its target market’s needs. In what phase of the Product Life Cycle is the brand? Include a picture of product. You may also include any related images or videos that help explain the product. Distribution (Place) – Explain how the product is distributed from the producer to the consumer and if it is direct or indirect (may be both in some cases). This is the Place part of the Marketing Mix. Name the major types of intermediaries if its indirect.

Pricing – Give the price per package or item. Explain the product’s pricing strategy. What is the markup % at the retail level? (Hint: ask a manager at the store).

Promotion – Explain all promotional elements currently being used to promote the product. Justify the reason different promotion mix elements are chosen. It would be good to attach a link to a commercial video as part of the presentation. You may also include examples of ads, publicity about the product, sales promotions, etc. (25 pts)

  1. Market Opportunity Matrix – Explain the primary growth strategy that has been used to grow and sustain this brand in the past 5 – 10 years. Provide justification for why they followed this strategy. These involves (Market Penetration, Market Development, Product development, Diversification). (10 pts)

Cover all sections. Your report should be professional looking, well organized and well written. You should use subheads for each section and subsection. Use full sentences in the paragraphs under each subhead. The paper must have correct sentence structure, punctuation, spelling, and word usage.  Fully document all material in this paper. Cites using APA or MLA. No limit number of sources.


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