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Sample Coursework Paper on Executive Summary

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Sample Coursework Paper on Executive Summary

The travel and tourism industry is a dynamic sector that is characterized by technological advancements. Kayak is one of the companies that sell tickets to its customers. It has well established operations in the Europe and American markets. Many factors affect flight markets culminating from the nature of business environment. They include policies by different nations, corporate taxes, and travel advisories issued by different countries. Looking at these factors is an important aspect in the process of solving issues in this sector of the economy especially for kayak travel and sale of ticket business.

SWOT Matrix Table
Strength
  • The use of JaBo software to deliver its services. This is a winning factor that helps it to face competition in the market.
Weakness
  • Poor customer relations is a weakness for the company.
Opportunity
  • Markets in Europe and America present an opportunity to sell air ticket because of their well developed economies. This means that kayak is deemed to make profit in the future due to increase in customer base and increased sales of tickets.
Threats
  • Threats from competitors who are using the modern technology. This enables competitors connect with their customers while creating good relationship with their clients.

 

Reaching out to the market is a strategy that the firm should consider to counter attack competition in the industry. In addition, the companies need to implement the strategy of cost leadership in the industry. This kind of strategy ensures that the company is operating at the lowest cost hence able to intensify its competition in the market. Thus, Kayak Company has to make some changes to its operating model to achieve efficient and effective delivery of services.

 

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Sample Coursework Paper on Executive Summary

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