In the current world of web-based marketing and entertainment, high manufacturing ads on television and popular strategies, print advertising remains the most effective means that promoters use to reach their target viewers. Whether for billboards, newspapers or other publications, printed structure puts certain difficulties that ad developers must overcome. An idea or message should be conveyed quickly and in a simple manner. Additionally, it has to catch eyes properly in order to get the attention of the viewer and to communicate an important message immediately. When comedy is used by any printing designer in carrying these details, final results that are realized are a one-liner, visible, laugh visual that communicates the idea of the ad (Kelley & Donald 13).
The visual culture is a philosophical and epistemological position that comprehends visuality as a major structure globally. Visuality refers to a strategy that entails creating some techniques for seeing the world. Highly effective designs are involved since they influence the way people see or are compelled to see. Study on visible way of living or culture tends to be centered on a minimum of three wide-ranging and complicated concepts. These are the way of living, significance and reflection. This complexity makes the self-discipline, as-yet-inchoate distinct in terms of modern methods and its design. Thus, it shows extreme interdisciplinary. The way visual consumers live is related to factors of visible living and visual means of living as a scholarly self-discipline. Culture of the consumer of looking offers powerful impacts on learning customer culture. In the public connections, the visual culture that includes self-discipline includes essential significance or importance of picture. The picture’s power and pervasiveness in the way of living in Europe shows that it is the major way that signifies community issues. Visual means of living is a major component of how people connect. Pictures cover people’s lifestyles as well as the visible technological discoveries that enhance the international and local concepts, state policies and details’ flow. Practices of Looking offers an exciting and extensive summary of the way people understand the extensive visible press variety and the way pictures are used in showing people, performing, connecting and learning (Sturken & Lisa 30).
Looking entails making significance of the world with a purpose sense that is more involving as well as a definite route. After looking, one understands the public definitions and connections. In the Practices of Looking guide, Sturken and Cartwright have described these concepts. They also include cases in the guide to show the significant role that pictures perform in the daily lifestyles of human beings. People understand the importance of an image after decoding signs that direct them to definitions. These signs include colors, structure, overall tone, viewpoint, style and detail. These requirements can have different public definitions. This press critique method is called the semiotic research. Additionally, viewers get importance from the press signifiers that they look at. Importance or significance in marketing is usually produced by mixing picture and written text. This mixture can be employed in directing the presentation of specific significance to the viewer through a double take. First, pictures have a certain look after which they change significance by adding text (Sturken, Susan & Lisa 19).
In Practices of Looking chapter 7, the methods of the interaction of the way of living of a customer with consumerism and ads are analyzed and also the way specific viewers are targeted by ads. The marking idea was the most interesting aspect to me as well as the way a lot of cash may be channeled in setting up a specific product. If the strategies succeed, a lot of cash can be used in preventing the product from turning into a transcending and general phrase in intellectual properties. Manufacturers like Kleenex and Xerox are mentioned in the guide as well as how they struggle to ensure that their products do not become a general phrase in the industry. Nevertheless, in the common use, telling a colleague to Google a certain thing is similar to asking for a Kleenex or Group Aid. Simply put, you want the person to perform a simple Web look just like you may need a tissue or bandage. The online engine that they use does not really matter. Similarly, iPod might not be a common action-word but people use it generally to refer to the MP3 player instead of a certain product. Pictures’ significance in marketing as well as the way marketing pictures serves as major elements in grown concepts of the way of living, charm, self-enhancement and self-image is described by Cartwright and Sturken. These authors talk about the influence of marketing on customers in terms of the products that they wish to have next time (Sturken & Lisa 36).
Sturken & Lisa provide concepts on the visible means of living while offering several illustrations and details of visible means of living from art, marketing and other presses. The concentration of “Practices of Looking” is on TV, movie, computer pictures and marketing. “Visual culture” is a phrase that entails different types of fine arts, TV, popular movies and visible marketing data in different areas that are usually thought about in relation to sciences, the public, medication and law. In the Practices of Looking, how pictures are used and understood by individuals is examined as well as how people depend on visuals on daily lifestyles’ basis. Additionally, the way visuals provide products to customers via advertising is also examined. The guide provides a description of the importance visible way of living as well as how it plays a vital role when it comes to connections and the lifestyles of people and the way visible technological discoveries and pictures cover them (Sturken, Susan & Lisa 39).
Kelley, Larry D, and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. Armonk, N.Y: M.E. Sharpe, 2008. Print.
Sturken, Marita, and Lisa Cartwright. Practices of Looking: An Introduction to Visual Culture. New York: Oxford University Press, 2009. Print.
Sturken, Marita, Susan J. Douglas, and Lisa Cartwright. Practices of Looking: An Introduction to Visual Culture. Don Mills, Ont: Oxford, 2012. Print.